Visual Design Solutions: Principles and Creative Inspiration for Learning Professionals

by Connie Malamed

Enhance learners' interest and understanding with visual design for instructional and information products No matter what medium you use to deliver content, if the visual design fails, the experience falls flat. Meaningful graphics and a compelling visual design supercharge instruction, training, and presentations, but this isn't easy to accomplish. Now you can conquer your design fears and knowledge gaps with Visual Design a resource for learning professionals seeking to raise the bar on their graphics and visual design skills. This informal and friendly book guides you through the process and principles used by professional graphic designers. It also presents creative solutions and examples that you can start using right away. Anyone who envisions, designs, or creates instructional or informational graphics will benefit from the design strategies laid out in this comprehensive resource.

Written by Connie Malamed, an art educator and instructional designer, this book will help you tap into your creativity, design with intention, and produce polished work. Whereas most graphic design books focus on logos, packaging, and brochures, Visual Design Solutions focuses on eLearning, presentations, and performance support. Visual Design Solutions includes practical guidelines for making smart design choices, ways to create professional-looking products, and principles for successful graphics that facilitate learning. Ideal for instructional designers, trainers, presenters, and professors who want to advance from haphazard to intentional design, this book will help them realize their design potential.

Gain the knowledge and confidence to design impressive, effective visuals for learning Increase learner comprehension and retention with visual strategies offered by an expert author Serves as a reference and a resource, with a wealth of examples for inspiration and ideas Addresses an intimidating topic in an informal, friendly style In four parts, the book provides a thorough overview of the design process and design concepts; explores space, image, and typography; and presents workable solutions for your most persistent and puzzling design problems. Get started and begin creating captivating graphics for your learners.

Genres: Design, Nonfiction

363 pages, Kindle Edition

First published March 25, 2015

Reviews

[Araminta Matthews · Rating 4 out of 5]

Lots of great suggestions in this book for learning professionals to engage visual design solutions, but decidedly lacking on implementation strategies. For example, one area actual advised the reader to simply use a graphic program to make a vignette. No joke. That's about the end of the sentence. No suggestions on how, what tools, additional resources to teach the process, etc. Otherwise, still a useful book.

[Tania · Rating 2 out of 5]

The graphics are totally outdated. Better suited for someone who is a total newbie to design.

[Steven · Rating 4 out of 5]

Good reason for general design principles to aid in conveying messages to improve cognition and retention while easing the cognitive load of the viewer/reader. Some concepts are evident but still a solid, straight forward resource.

[Jeanne · Rating 5 out of 5]

Excellent book for designing virtual learning. I recommend a hard copy version as the author does have a lot of resources that you can use later.

[MS · Rating 2 out of 5]

2.2 starzzz

[Christina Monson · Rating 5 out of 5]

Excellent resource

A perfect demonstration of design throughout and a resource I will use in my studies and in my work. Easy to read, clearly outlined, Malamed demonstrates concepts in such as easy way that builds confidence and reinforces prior knowledge to the benefit of the learner.

[Kayla · Rating 4 out of 5]

Rating not based on if I’ll read it again but content.
Very great introduction to design book - I have no background in any sort of design and this broke it down into easy to understand concepts with lots of examples. Will definitely be using this for future projects - highly recommend.