Invisible Selling Machine

by Ryan Deiss, Clate Mask (Introduction)

What if you really could automate and perpetuate your entire sales process, and literally makes sales while you slept at night? Well, thanks to modern marketing automation tools (along with a handful o carefully crafted email messages), making sales while you sleep is not only possible... it's downright simple! In the Invisible Selling Machine, entrepreneur, Ryan Deiss, walks you through all 5 phases of the prospect/customer lifestyle, and shows how each step can be automated and perpetuated to invisibly convert strangers into friends, friends into customers and customers into raving fans. This book is for startup founders, small business owners, marketing professionals, consultants, service professionals, authors, speakers, and even brick and mortar butcher, baker and candlestick makers. In short, if you want to grow your business and your customers just happen to have an email address... ...this book is for you.

Genres: Business, Nonfiction, Entrepreneurship, Psychology, Buisness, Startup

184 pages, Kindle Edition

First published April 9, 2015

Reviews

[Nick · Rating 2 out of 5]

This short book instructs you in the art of sending those annoying emails that I always delete. I guess they work in enough cases to make it worthwhile, though, because Mr. Deiss is very successful and "earning money while he sleeps," which I haven't been able to figure out -- so clearly he knows something that I don't. The book reads like one of those emails -- it's all, "in a minute I'll tell you how to do X which will make you a zillionaire in 8 seconds." Just tell me, for heaven's sake.

OK, so I don't get it. The 5 steps to earn money while you sleep, just for reference are to send emails that 1)indoctrinate; 2)engage; 3)ascend (i.e. up-sell); 4)segment; and 5)win back if you lost 'em. Good luck to everyone who figures out how to EMWYS. I'll be the one still working.

[J.F. Penn · Rating 4 out of 5]

Really useful for entrepreneurs. I'm currently redoing my email list funnel so this was timely.

[Eugene · Rating 5 out of 5]

the very practical book about email marketing with ready to use templates and actionable theory

[Beth Agejew · Rating 3 out of 5]

In his book, "Invisible Selling Machine," Ryan Deiss offers some excellent suggestions for developing an effective email marketing campaign. The book is easy to ready and highly informative. My only criticism is that there are a number of typos and missing words which interrupt the flow of the book. Because of these errors, there were times when I had to go back and re-read sections to understand the author's message. Still, Mr. Deiss' ideas seem very useful and I will be testing many of them in the upcoming months.

[Arien · Rating 2 out of 5]

A star for taking the effort to pull together quite a number of use cases to illustrate each of his points. Another star for the simplistic overview of how the marketing process can work for amateurs marketers, self-starters and entrepreneurs.

It is, however, exactly what these two stars represents - an overly simplified view of today's marketing landscape with numerous repetitions of superfluous examples and reminders. The provided templates are good for readers who have no clue how to start or what to Google for, when developing their own marketing plans.

Only recommended for readers with little or no marketing experiences.

[Bálint · Rating 3 out of 5]

Great ideas for audience segmentation, although the proposed sales copies are way more salesy for a normal human being.

[Cuyler Callahan · Rating 5 out of 5]

Great info and fun to read.

Great info and fun to read. The info given is easy to follow. Ryan Diess gives the email series template to create our own email list.

[Schokus]

Great if you're new to email marketing and also if you've been doing it for a few years already.

At the same time, all concepts can be applied to other channels like FB paid ads, for example, as well.

[Stephen Ward · Rating 2 out of 5]

Short book about the basics of email marketing.

Useful starting point for business owners.

Even though it's short, probably 50% is filler.

And make sure you adjust the suggested email subject lines:
a) They're not very good,
b) Hundreds of companies use these exact same lines (and email copy)

[Dawn · Rating 5 out of 5]

I liked it. And I'm not a newbie at email marketing. It's Indoctrination Series idea was helpful as well as the engagement series.

I recommend this for anyone who uses email to market their business.

[Arie van Gemeren · Rating 3 out of 5]

Too short for the cost. The email copy was very salesy and sort of cheesy and not what I would personally use. 3-stars though for generally introducing the world of email marketing and providing some decent ideas to build upon.

[Manan Younas · Rating 4 out of 5]

Good Book. Over promises a bit, though the processes and tactics discussed are pretty good . To the experienced user it may sound like common sense, for the new entrants ,it would mean a lot.

[Lawrence Wheeler · Rating 5 out of 5]

The Internet Marketers Missing Link

If you sell ANYTHING!!!! This book holds the key to why you aren’t rich yet! OMG read this now and your business will be different.

[Aaron Slack · Rating 5 out of 5]

So much good information and examples here. Best book I’ve read as far as the actual nuts and bolts of email marketing. Pairs perfectly with How to Write Copy That Sells.

[Valerie Gale · Rating 4 out of 5]

Good tips. Looking forward to making it work for my business

[Paul Copcutt · Rating 4 out of 5]

Quick read, lots of good ideas and templates but the value will come from taking the recommended action.

[Noel Church · Rating 2 out of 5]

This books seems like a great solution to marketing but soon your in a scammy funnel that practices what it preaches... To many emails to really build a meaningful relationship.

[Shashwat Singh · Rating 4 out of 5]

This is an excellent introduction to Digital Marketer's email marketing methodology. IMO a must read if you want to learn about email marketing best practices.

Digital Marketer is definitely one of the most sources of digital marketing information in the industry, and I've been reading and consuming their content like crazy. I recommend you do the same.

In this book, they go over the "Machine", aka their email marketing strategy.

Their email marketing strategy has 5 different aspects to it-

1. Indoctrinate- Introduce new leads to you and your brand, and turn strangers into friends.

2, Engage- Talk to your leads about what interests them, and encourage them to buy a relevant product or service.

3. Ascend- Welcome new customers and clients, and then upsell.

4. Segment- Learn what they want to hear about and what they might want to buy next.

5. Re-Engage/Win back- Bring them back when the relationship has gone cold or they've fallen out of touch.

The book covers each strategy in depth, and also provides many real life examples.

Also, the book covers lead magnets and landing pages and gives you a good overview of best practices for them as well.

Great overview level read. Read both this and Jeff Walker's Launch and you'll be ahead of 90% of the competition in terms of email marketing strategy.

[James Briggs · Rating 4 out of 5]

This was a great book for anyone building an email list, and doing email marketing. The elements of this book have been tried, tested, and proved. You can save so much money, and then make so much money, simply by reading this book and putting it into practice.
If you, or your company are not using the "Invisible Selling Machine" for email marketing you are missing out on huge potential. I am just building my list now, but I see huge potential. This has been a great book, and it's been hard to keep to myself and not share with anyone who I know is using email marketing to grow their business.

[Jenny · Rating 3 out of 5]

The funny thing is that I used to subscribe to Deiss' newsletter and quickly unsubscribed because his emails were too annoying--too frequent and too much like digital infomercials. But I bought and read this book anyway because I was hoping to get at least one little tidbit from it. Just one thing that I could use to improve my email marketing. And as it turns out, I ended up getting several little ideas and things to try. So for that reason, it was worth the quick read.

[Michael Carter · Rating 4 out of 5]

Good practical, actionable advice for anyone whose business needs to attract and convert website traffic into email subscribers and customers/clients. It's 101-level in many respects and is, in itself, a lead magnet for Ryan's online training programs however the Indoctrinate, Engage, Ascend, Segment, Re-Engage process alone is reason enough to read (study!) this book.

[Jeff Delacruz · Rating 5 out of 5]

Infusionsoft primer

If you've just signed up for infusionsoft than this is a great place to start. The strategies feel a little spammy at first but you can build in some personal outreach as tasks. I've also been checking out the blog and be warned its a little different than the book.

All in all, I'm glad I read this as I onboard with IS.

[ex ex · Rating 4 out of 5]

I liked this book alot. It's focused on one key topic - email marketing - and gives you a clear plan to put into action. If you use email to reach customers and make sales then this will give you a sound foundation to get better results.

[Gebo · Rating 5 out of 5]

This is an excellent book on email marketing. If you're interested in the topic, definitely check out this book as it has a different spin on it than most people have. at first, it seemed cumbersome, but it makes perfect sense now.

[Dean Owen · Rating 4 out of 5]

Great overview of automated email marketing. It's not everything you need to know, but it definitely demonstrates the overall science and structure of striking relationships with your subscribers. Well done, Ryan!

[Jon Fugler · Rating 4 out of 5]

Great book. Email is no longer a mass marketing tool. We need to practice personalization and segmenting. Ryan gives us a ton of great direction. Application will be a challenge.

[Rusty Fulling · Rating 2 out of 5]

Author presented formula he has used for his business in growing via the use of email campaigns. Partnered with Infusionsoft.

[Justin Jackson · Rating 5 out of 5]

Slim and easy read. Great point of reference for anyone wanting to build their own sales funnel.

[Diana A]

mimom

[Jeroen · Rating 4 out of 5]

tsja. niet mis, maar beetje van die pushy toestanden. Maar je kan de informatie natuurlijk ook anders gebruiken. Want werken doet het wel merkte ik al.