Strategy Rules -5 Timeless Lessons from Bill Gates, Andy Grove and Steve Jobs
“Focus on the future with a mastery of history”
Gates, Grove and Jobs, need no introduction. They are monoliths of modern industry, genuine influencers (from a time before being an influencer was a thing) who shaped the way we live in so many profoundly remarkable ways. They are visionaries, icons, and to borrow are turn a phrase from author Neil Gaiman, true ‘American Gods’. These are three ‘heady dudes’.
Two other pretty ‘heady dudes’ in their own right, David B Yoffie (Professor of International Business Administration at Harvard Business School and one of Intel’s longers serving board members) and Michael A Cusumano (Distinguished Professor at MIT Sloan School of Management and former Dean and Vice President at Tokyo University of Science) have combined their efforts to share an insight into the strategies of Gates, Grove and Jobs as managers, innovators and executives. Their similarities and differences, success and failures and even passing attempts at humanizing and criticizing these perceptively incorruptible giants.
“Dylan and Picasso were always risking failure...I didn’t want to fail, of course...If I try my best and fail, well, I’ve tried my best” Steve Jobs
Yoffie and Cusumano have come up with 5 Strategic Lessons that each of Gates, Grove and Jobs employed. Look Forward-Reason Back, Make Big Bets, Build Platforms and Ecosystems, Exploit Leverage and Power and Shape the Organization Around Your Personal Anchor. Anyone who has picked up a business book in the last 50 years, taken a business management course or has followed any of these three giants careers will find what is included in the pages of Strategy Rules a rehashing of well-covered ground. There is nothing particularly revelatory included here.
This is not necessarily all the fault of the authors as Gates, Grove and Jobs careers and influence have been covered and reported on time and again for decades. Their stories are well known and their shortcomings well publicized.
For those who only know the names and are new to Management and Business Strategy, this book is for you. It does a fine job of exploring the 5 Strategic Rules and sharing anecdotes which enlighten the reader on the particular individual style of each man and how they applied said strategy.
“Bill knew, understood and internalized, that you (must)...radically change things and have really big plans”
What would have been beneficial is an examination of the psychology of each individual as a platform for understanding their individual motivations and applications of each strategy. To find out how their minds served the implementation of each strategy and how they overcame the uncertainties or shortcomings which led to their few failures.
What most readers will find useful, however, is the conclusion. It is here that Yoffie and Cusumano share the Lessons For the Next Generation. A concise summary of how unusual intelligence, intensity and passion paved the road to success and how their cultivation of persistence, effort and tolerance for trial and error allowed them to scale to the highest of heights.
Overall Score: 3.4 / 5
In a sentence: 5 Lessons you could probably imagine coming from Bill Gates, Andy Grove and Steve Jobs