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269 pages, Paperback
First published March 23, 2009
"While living in South China, you would hear stories about quality gaffes from other importers. One story that went around involved a Turkish importer who had placed an order for shoes with one Chinese manufacturer. When the shoes arrived at their destination in Turkey, a nail was found driven in the bottom of each left shoe. The head of the nail stuck out of the sole about an inch. The importer had given the factory an original sample pair and had said that he wanted the shoes made “exactly like this.” The only problem was that there had been a nail in the bottom of the shoe from which it had hung on a display rack. The workers at the factory did not think it prudent to ask anyone about the nail. They figured, “that must be how they like their shoes in Turkey—with a nail driven into the bottom of the left one,” and so they filled the order just like that..."
"Confucian ideology saw all human relationships as fitting within a natural hierarchy. Just as a father held a place above the son, the emperor was superior to his subjects. In China, the individuals involved in a relationship were not meant to be on equal footing, and in the manufacturing sector, there was a growing sense that in the natural order the factory was above and its customer somewhere below.
In ancient times, foreign emissaries traveled to China in order to pay tribute to the emperor. In return for their submission, the emperor left a visitor with gifts to carry home. King Chemical increasingly looked on Johnson Carter in a similar way. The money that the importer paid was like tribute offered, and gifts that we received in return came in the form of liquid soap and body wash.
The factory understood the notion of pleasing customers when they were just starting out, or when they were struggling along, but that was just feigned modesty, part of the stagecraft, a means of catching business. Once the manufacturer achieved a degree of success, it saw itself in the imperial role, while relegating the importer to that of a mere supplicant."
