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The Zapple Diaries: The Rise and Fall of the Last Beatles Label

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This is the first full-length illustrated look at the Zapple label—the Beatles’ experimental label and the most ambitious expression of the Beatles’ determination to be leading members of the counterculture movement

Created by Zapple label manager, Barry Miles, the acclaimed author who set up and planned the “list” in cooperation with the Beatles, and written in an engaging “diary” style, this book lets the reader gains unique insights into the lives and working methods of leading literary and counterculture figures of the era—Charles Olson, Allen Ginsberg, Charles Bukowski, Richard Brautigan, the “City Lights” poets, Ken Weaver, Frank Zappa, and many more. Included are self-contained feature spreads on topics of particular interest to add background detail, and to introduce a change of pace for the reader—for example, on the Chelsea Hotel and its artistic inhabitants, and a feature summarizing Miles’s relentless traveling schedule. As the author travels to and from the US and Apple HQ in London, the reader learns about the developing tensions within Apple Corps, the developing sourness between the Beatles over the appointment of Allen Klein as Apple Corps’ Business Manager—and the eventual closure of Zapple, and the breakup of the Beatles. The records issued by Zapple reveal the aims and passions of John Lennon and George Harrison as they begin to forge new identities as solo artists. Packed with great stories—from the Hell’s Angels’ notorious visit to Apple HQ to the goings-on at New York City’s Chelsea Hotel, which became Miles’s main base when traveling to and from the US—this book also features many previously unpublished photos made by the author, plus memorabilia from the author’s archive, now held at the British Library.

224 pages, Hardcover

First published March 1, 2016

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About the author

Barry Miles

77 books153 followers
Barry Miles is an English author best known for his deep involvement in the 1960s counterculture and for chronicling the era through his prolific writing. He played a key role in shaping and documenting the London underground scene, becoming a central figure among the poets, musicians, and artists who defined the decade’s rebellious spirit. A close associate of figures such as Allen Ginsberg and Paul McCartney, Miles not only witnessed the cultural revolution firsthand but also actively participated in it through ventures like the Indica Gallery and the alternative newspaper International Times.
In the early 1960s, Miles began working at Better Books in London, a progressive bookshop that became a hub for the avant-garde. While there, he was instrumental in organizing the International Poetry Incarnation at the Royal Albert Hall in 1965, an event that marked the emergence of the British underground movement and featured prominent poets like Allen Ginsberg. The same year, Miles co-founded the Indica Bookshop and Gallery, which became a gathering place for creatives and countercultural icons. It was here that John Lennon first met Yoko Ono, at one of her art exhibitions.
Miles also played a role in launching International Times, one of the UK’s first underground newspapers, which Paul McCartney discreetly funded. Miles introduced McCartney to the people behind the project and facilitated many of his early connections with the underground scene. In 1967, he co-organized The 14 Hour Technicolor Dream, a legendary multimedia event at Alexandra Palace featuring Pink Floyd, Yoko Ono, and John Lennon, among others.
Later in the decade, Miles took on the management of Zapple Records, an experimental subsidiary of Apple Records. During this time, he produced poetry albums, including one by Richard Brautigan. However, his personal relationship with Brautigan became strained after Miles became romantically involved with Brautigan’s partner, Valerie Estes. The fallout led to communication only through legal representatives. Although Zapple closed before releasing the Brautigan album, it was eventually issued by another label in 1970.
Miles also produced a recording of Allen Ginsberg’s musical interpretation of William Blake’s Songs of Innocence and Experience, which was released in 1970. He briefly lived with Ginsberg in New York before returning to England following the breakdown of his first marriage. He later married travel writer Rosemary Bailey and continued to live and work in London.
In addition to his memoirs In the Sixties and In the Seventies, Miles has written definitive biographies of cultural icons such as Paul McCartney (Many Years From Now), Frank Zappa, William S. Burroughs, Jack Kerouac, Charles Bukowski, and Allen Ginsberg. He is also the author of Hippie, a visual and narrative exploration of the 1960s counterculture. His writings often reflect a mix of personal experience and historical documentation, offering insight into the worlds of rock, literature, and art.
Miles is known not only for his historical accounts but also for his critical views, including pointed commentary on musicians like Rush and Frank Zappa, examining the political and commercial aspects of their work. With a career that spans over five decades, Barry Miles remains one of the most insightful chroniclers of the countercultural and musical revolutions of the 20th century.

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5 stars
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41 (36%)
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43 (38%)
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Displaying 1 - 24 of 24 reviews
Profile Image for Tobin Elliott.
Author 30 books190 followers
April 22, 2024
As everyone else is mostly saying, a touch overlong, or longwinded, yet, having said that, it does shine a light on an area of Apple Corp that I was mostly ignorant of.

I'd literally thought Zapple was Lennon and Ono's dreadful second "Unfinished Music" release and Harrison's dreadful "Electronic Sound" album, so it was nice to get info on some of the other releases that were in the works, at one stage or another.

It could have been an interesting label.

Definitely worth the read.
Profile Image for Jay French.
2,165 reviews89 followers
February 5, 2017
The stories here are of interesting people – the Beatles, famous writers like Allen Ginsberg, Frank Zappa, Brian Epstein. And it’s about their interactions, where ego, money, and creativity are at stake. The stories are interesting, in and of themselves. But the voice of the author is very droll, and the narrator of the audio version doesn’t change that. It starts at the beginning, where you would expect a setting of the stage for what is to follow. Instead, the author jumps right into the corporate setup of Apple Corp and Apple Records. The text swings from deep business description to gossipy, back-stage type stories about writers and Beatles. And back again. I tend to enjoy well written business books, and most books on the Beatles, but this tested my interest level. It was boringly written.

But the story of the Beatles and business was of a train wreck waiting to happen. We hear of each of the Beatles in their own take on getting something out of Apple (except not so much Ringo). And we hear of McCartney’s original ideas for Zapple, one of which was to create a recorded “magazine” coming out on a regular basis on LP consisting of found sounds, electronica, poetry readings by famous writers, etc. It sounds like an early take on a podcast, or something like Joe Frank. From the perspective of the Beatles, this contains some interesting snippets, and is short enough that it is a reasonable read. And understand that about half of the book is really about gathering the tapes from musicians and writers to release on Zapple -- and many of the collected recordings didn't end up coming out on the label. From the perspective of a corporate history, this is not your run of the mill start-up and the business stories of this well-funded and not well thought out business is something that doesn’t happen very often (well, just here and in some pre-2000 internet high flyers). Hopefully not something you’d want to learn from – for business decision-making the Beatles make Elvis look like Warren Buffet in comparison. If you can get past the writing style, this can be an interesting book.
119 reviews1 follower
October 8, 2016
Chapters 9 and 10 (Bukowski and Brautigan) interested me the most.
Profile Image for Janet Wertman.
Author 6 books120 followers
September 8, 2023
I came across this book from a Facebook ad illustrating a wonderful anecdote about Paul….and expected (wanted) much more Beatles involvement than actually existed. Interesting read, but really felt like a padded (very padded) article more than a book.
Profile Image for Christopher.
1,499 reviews228 followers
February 2, 2017
As the Beatles became global superstars, they were advised to found their own joint company for tax reasons. The result was Apple, the best-known division of which was a record label that put out albums by Beatles members and a handful of other pop acts. However, Apple encompassed more than just pop music, and its holdings ranged from a stillborn electronics venture to a short-lived fashion boutique.

The Zapple Diaries describes the rise and fall of one of the most unsung aspects of the Beatles enterprise: Zapple was intended to be a sublabel for spoken-word and avant-garde recordings. The idea was born from the friendship between Paul McCartney, the most counterculture and avant-garde-minded Beatle, and Barry Miles, a major driver of the 1960s London counterculture and a tireless historian of the American Beat poetry that had hooked him as a schoolboy. Miles was personally acquainted with revolutionary literary figures like William Burroughs, Allen Ginsberg and Lawrence Ferlinghetti, so why not use the largess from Beatles royalties to subsidize editions of these great writers? Zapple would bring recordings of these figures reading their own poetry to record buyers worldwide.

After setting up the background of how Miles knew the Beatles and how Apple’s offices were set up, the bulk of The Zapple Diaries consists of Miles’ account of his travels in the United States in 1969 to record Charles Olson, Richard Brautigan, Charles Bukowski, Lawrence Ferlinghetti, and Allen Ginsberg. In spite of the title of the book, these are not entries from a diary that Miles kept at the time, rather the book is written in his usual tone of dryly looking back at where he was at what time, and who he met and what he thought of them. However, Miles is able to mentally go back to that time more than many writers due to his saving all kinds of receipts from hotels and his voluminous correspondence, so there is a good amount of personal detail in this account. It is similar to his earlier memoirs In the Sixties and In the Seventies, with which its content slightly overlaps.

Unfortunately, soon after Miles recorded the people on his list, Apple collapsed and took Zapple with it. The Beatles’ accountant Allen Klein had taken over Apple, fired most of the staff, and reined spending in. Zapple ultimately put out only two releases, a John and Yoko effort, and an album of George Harrison improvising on a Moog synthesizer. The recordings that Miles had painstakingly made with American poets had to be shopped around to other labels, but Richard Brautigam and Allen Ginsberg’s readings did eventually appear.

I got this book as a reader keenly interested in the 1960s London counterculture and its links to the Beat generation -- I had read other books by Miles before, as well as many books by other figures where Miles and his friends play major roles. In that respect, it was an enjoyable read, though I wish that the editor had spent some more time on it: there are a few typos, and the first pages of the book contain some repetition that should have been ironed out. Another downside is that the book is formatted in a way that makes it appear larger and more substantial than the text actually is. Still, it’s great that the glossy presentation contains some exclusive photographs of these American poets, many of which were taken by Miles himself in 1969.

However, this book may not appeal to Beatles fans who lack that love of avant-garde poetry. While Zapple came about through Miles’ close friendship with Paul McCartney, Miles’ work for the label is not directly related to all those classic rock ’n’ roll songs that everyone loves. The portion of the book most relevant to Beatles fans is Miles’ description of John Lennon’s conflicted feelings about the avant-garde: he was so in love with Yoko Ono that he supported her in her performance art and her collaborations with free jazz musicians in these years, but at the same time he would complain about how the avant-garde was just intellectual, posturing nonsense. There is also an appalling anecdote of George Harrison trying to put his name on someone else’s Moog recording.
Profile Image for Daniel Parmenter.
201 reviews9 followers
February 20, 2020
A nice overview of the Zapple label and Apple in general. If you've read Miles' McCartney book Many Years from Now you will have already read many of the anecdotes presented as well as getting a sense for Miles' generally pro-McCartney stance (Paul was the fiscally responsible Beatle, the truly avant garde one, etc.). John and Yoko come across rather badly; George Harrison is depicted as an entitled prick who largely plagiarized his Zapple album; Ringo barely appears at all. The stories of the non-Beatle recordings for Zapple (Charles Bukowski, Richard Brautigan, Allen Ginsberg) are the real meat here, and Miles is clearly in his element telling them. A quick, fun read, but hardly essential.
Profile Image for Jane Waters.
8 reviews
July 24, 2019
Sometimes reads like a list of hip people Barry Miles knew and hung out with but ultimately the story is interesting enough to rise above that factor. If you have any interest in the 1960s underground art scene this covers pretty much all the major literary and music figures from anecdotes about Ginsberg and Bukowski, to jazz musicians like Ornette Coleman and Charles Mingus, to the Beatles obviously. Also does a great job illustrating how completely awful Apple Corps was as a company, the Hells Angel story alone is worth it.
Profile Image for Ralphz.
465 reviews7 followers
September 16, 2022
This one didn't impress me at all. Despite being a Beatles fan, it really wasn't for me.

This is ostensibly about the Zapple Records label, a subsidiary of the Beatles' Apple Records, established to be an artsy, unconventional repository of recorded work.

This book is partly that, but it's mostly the remembrances and travails of the author, who headed the label.

He recorded avant-garde poets and artists, which I'm sure impresses some people but this isn't my thing. I can only read so much about their odd lifestyles and abuses.

Very quickly the whole Zapple thing came crumbling down, and thus ends the story.

A lot of errors of fact that would've been easy to check made it into this book. That always worries me about the uncheckable facts, such as memories and secrets.

Maybe it was just the wrong type of book for me - this is why I usually pass on memoirs.
Profile Image for Aran Cook.
111 reviews
May 28, 2025
I loved this book

Covering a corner of Beatles history that I didn't know an awful lot about, Zapple. A label dedicated to beat culture, the Avant-garde, spoken word and experimental music.

It was short lived but had the seeds to do so much. The author went to record some of the leading figures of the counter-culture, but it ended pretty much as it began

It should have been more successful but as it captured the zeitgeist of the time, alas, it wasn't to be

Well worth a read to get a real flavour for the counter culture of the sixties and how experimental and exciting the end of the 60s was
Profile Image for Charles Heath.
362 reviews18 followers
April 15, 2020
Surprising history of Zapple by label manager Barry Miles tells the full story of this sub-label of the Beatles' Apple Music, told from sites like London's vibrant underground scene, NYC's Chelsea Hotel, Beatnik era San Francisco, seedy Sixties Hollywood and more, including the final years of the battling Beatles and their crumbling Apple empire. Barry Miles, the author, represented Apple and recorded Bukowski, Ginsberg, and more; met Frank Zappa, Charlie Mingus and Theolonius Monk, all of the Beatles, etc. and more. Completely unexpected surprise!
283 reviews18 followers
July 23, 2017
Interesting vignettes spread out through this somewhat padded-out story. Not recommended for casual Beatles fans. Intriguing character studies here, though. George Harrison gives generously to a UK legal defense firm specializing in drug cases, but blatantly rips off Bernie Krause, a Moog pioneer. Paul, not John, is the avant-garde seeker. Yoko had a daily standing order of caviar which she never finished.

A quick, enjoyable read.
63 reviews
January 20, 2022
Barry Miles is exceptionally good at writing, setting the whole picture up so you know exactly where you are in his anecdotes. Fascinating insight into the business side of Apple the Beatles company. Its a shame that this little off shoot from the main label (Zapple) didn't take off the way Barry had wanted it to be. Excellent overview of the period in time.
30 reviews
March 10, 2018
Just when you think there is nothing more to read on The Beatles
Profile Image for Howard.
111 reviews2 followers
March 18, 2017
Though I've read a lot of Beatles books over the years I knew hardly any of this insider's information about Zapple. It's not the most fascinating narrative but I'm glad Barry Miles wrote the book. For the permanent record.
Profile Image for Michael Ritchie.
743 reviews16 followers
October 11, 2016
The rather thin story of Zapple, the offshoot of the Beatles' Apple Records, intended for more experimental material. Ultimately only two albums were released on the short-lived label (one by John & Yoko and an electronic music album under George Harrison's name--though it seems it was mostly Bernie Krause's stuff), but Miles, who was in charge of Zapple, also recorded some spoken word albums by poets--including one of Allen Ginsberg singing Blake's Songs of Innocence and Experience--some of which did see the light of day on other labels. This is a short, easy-to-read narrative but unfortunately once he leaves the Beatles behind, about a third of the way in, it's not especially interesting. Stories about Ginsberg trying to sing or meeting people like Michael McClure are no match for stories of Beatle misbehavior. I would recommend this for Beatles completists (like me).
Profile Image for Rodney.
26 reviews
November 20, 2016
One would think that with the passage of time the number of worthy Beatles books would be on the decline, but once again, Miles proves one of the essential observers of the era. Apple’s sad collapse has been documented many times before, but the narrative on Zapple has long been sketchy. Zapple Diaries: The Rise and Fall of the Last Beatles Label does much to rectify this, detailing the numerous spoken-word LPs that were abandoned when Allen Klein armed his way into Apple.

One subject left uncovered, presumably because Miles’ own involvement was with contemporary (read living) poets, was the plan for Zapple to release a previously-unavailable Lenny Bruce performance; despite Miles’ due diligence, there is surprisingly more of the Zapple story to be told. Until this happens, Miles is the standard bearer.
Profile Image for Eric.
23 reviews
February 8, 2017
More than a bit esoteric, but filled with great anecdotes about not only the Beatles and the Apple staff, but also great poets like Ginsberg, Ferlinghetti, and Bukowski. Recommended for those into pop and poetry.
Profile Image for ROBERT PASCALE.
19 reviews
August 4, 2016
Miles attempt to preserve the work of the great beat poets to disc was just as innovative has his International Times. His words are sparse but his prose is packed with fascinating insight into the lives and processes of those he recorded. In addition, Miles process is just as unique as his subjects. The beat goes on.
Profile Image for Peter Kuchenbrod.
8 reviews5 followers
July 7, 2020
A slight but very interesting perspective about this fascinating chapter of the Apple saga. Many of the great ‘beat’ and countercultural authors make an appearance (Ken Kesey, Allen Ginsberg, Richard Brautigan et al).
727 reviews5 followers
June 16, 2016
An interesting and unique look at the Beatles. Much has been written about them and Aple, but very little on their label Zapple. Miles was there and he tells the story. Fantastic book.
Profile Image for Lynn.
Author 4 books10 followers
November 19, 2016
Meh. This would have made an interesting online essay at best, but Miles padded it into a short book with lots of Apple stories previously published. Glad it was a library book.
Profile Image for Diane.
262 reviews8 followers
December 2, 2016
This book makes me want to seek out & listen to those recordings I never knew about while reveling in my new found knowledge & gossip about them.
Displaying 1 - 24 of 24 reviews