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Secrets of Selling
How to gain the attention you need to succeed in any economy.
Audible Audio
First published August 13, 2014
5 people are currently reading
606 people want to read
About the author
Grant Cardone
75 books1,317 followersI am a NY Times Best Selling Author, internationally-recognized Sales Training Expert, Business Coach, and the Founder and CEO of 3 businesses: Cardone Training Technologies, Cardone Group, and Twin Capital Management. You may have seen me as the star and co-executive producer of a show, called TurnAround King.
In addition to speaking internationally to individuals, companies, and industry leaders on sales effectiveness, negotiating strategies, business development and business expansion, I am a regular contributor to networks including, Fox News, MSNBC, CNBC, Huffington Post, Business Week’s Business Exchange, The Wall Street Journal, CNN, Reuters, CNBC, Today Show and over 600 radio shows.
I am the author of four published books, with a fifth book slated to release in 2012.
• "Sell To Survive" (2008): The definitive sales survival manual on how to SELL your way through any economy.
• "The Closers Survival Guide" (2009): The ultimate guide to getting sales done.
• "If You're Not First, You're Last" (2010): Sales strategies to dominate your market and beat your competition.
• "The 10X Rule": Where to start, what to do, and how to follow up each action you take with more action to 10X your success!
I have also authored a number of business and motivational audio and video programs; The Rules of Success Motivational Program, Control Without Confrontation, 21st Century Selling, Maximizing Every Opportunity and a customized program for the auto industry called The One a Day Sales and Management Program.
I first became known in the business world with the development of a revolutionary new selling process, known as, Information Assisted Selling (a non-confrontational 21st Century selling approach)
In addition to speaking internationally to individuals, companies, and industry leaders on sales effectiveness, negotiating strategies, business development and business expansion, I am a regular contributor to networks including, Fox News, MSNBC, CNBC, Huffington Post, Business Week’s Business Exchange, The Wall Street Journal, CNN, Reuters, CNBC, Today Show and over 600 radio shows.
I am the author of four published books, with a fifth book slated to release in 2012.
• "Sell To Survive" (2008): The definitive sales survival manual on how to SELL your way through any economy.
• "The Closers Survival Guide" (2009): The ultimate guide to getting sales done.
• "If You're Not First, You're Last" (2010): Sales strategies to dominate your market and beat your competition.
• "The 10X Rule": Where to start, what to do, and how to follow up each action you take with more action to 10X your success!
I have also authored a number of business and motivational audio and video programs; The Rules of Success Motivational Program, Control Without Confrontation, 21st Century Selling, Maximizing Every Opportunity and a customized program for the auto industry called The One a Day Sales and Management Program.
I first became known in the business world with the development of a revolutionary new selling process, known as, Information Assisted Selling (a non-confrontational 21st Century selling approach)
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Displaying 1 - 12 of 12 reviews
April 8, 2017
Grant Cardone is awesome!!! The information in this little audio jewel is fantastic!! I'm so pumped and motivated after I listened to it. I highly recommend it to anyone and everyone. As an artist selling my own art and having my own business this really helped put things in better perspective. I always get a lot more out of books by Cardone than I expect.
Five stars all the way!!
Five stars all the way!!
July 30, 2016
When it comes down to it everything is about selling.
Listen to this over and over. This one hour lecture will take an hour off your one hour close.
Trick and tips for getting what you want.. correction what you NEED
Listen to this over and over. This one hour lecture will take an hour off your one hour close.
Trick and tips for getting what you want.. correction what you NEED
March 2, 2025
Secrets of Selling by Grant Cardone is a dynamic and practical guide to mastering the art of sales. Drawing from his vast experience in sales and business, Cardone offers actionable insights, techniques, and strategies that help sales professionals elevate their performance. His no-nonsense approach and high-energy style make this book informative and highly motivating.
Key Takeaways:
1. Attitude is Everything: Cardone emphasizes that success in sales starts with a positive and persistent attitude. He stresses the importance of believing in your product and maintaining confidence throughout sales.
2. The Sales Process: The book breaks down the sales cycle into manageable steps, including prospecting, presenting, handling objections, and closing the sale.
3. Handling Objections: Cardone provides powerful techniques for turning objections into opportunities. He encourages salespeople to view objections as signals of interest rather than roadblocks.
4. Closing Strategies: One of the standout sections focuses on closing deals effectively. Cardone shares practical closing techniques and highlights the importance of asking for the sale directly.
5. Follow-Up: He also discusses the often-overlooked art of follow-up, explaining how persistence can significantly boost sales success.
Pros:
- Actionable Advice: The book is filled with practical tips that can be immediately applied in real-world sales scenarios.
- Motivational Tone: Cardone's energetic writing style is inspiring and pushes readers to take action.
- Real-Life Examples: He uses personal stories and examples to illustrate key concepts, making the book engaging and relatable.
Cons:
- Repetitive at Times: Some concepts are repeated throughout the book, which might feel redundant to experienced sales professionals.
- Aggressive Approach: Cardone's very assertive sales philosophy may not resonate with all audiences or industries.
Who Should Read This Book:
Secrets of Selling is ideal for sales professionals, entrepreneurs, and anyone looking to improve their sales skills. Cardone's insights can help enhance your performance and boost your confidence in closing deals, whether you're new to sales or a seasoned veteran.
Conclusion:
Grant Cardone's Secrets of Selling is a valuable resource for those looking to excel in sales. It offers a blend of motivation and practical strategies, making it a go-to guide for achieving sales success. While some may find his approach a bit aggressive, there's no denying the effectiveness of his methods. If you want to increase your sales and adopt a winning sales mindset, this book is worthwhile.
Key Takeaways:
1. Attitude is Everything: Cardone emphasizes that success in sales starts with a positive and persistent attitude. He stresses the importance of believing in your product and maintaining confidence throughout sales.
2. The Sales Process: The book breaks down the sales cycle into manageable steps, including prospecting, presenting, handling objections, and closing the sale.
3. Handling Objections: Cardone provides powerful techniques for turning objections into opportunities. He encourages salespeople to view objections as signals of interest rather than roadblocks.
4. Closing Strategies: One of the standout sections focuses on closing deals effectively. Cardone shares practical closing techniques and highlights the importance of asking for the sale directly.
5. Follow-Up: He also discusses the often-overlooked art of follow-up, explaining how persistence can significantly boost sales success.
Pros:
- Actionable Advice: The book is filled with practical tips that can be immediately applied in real-world sales scenarios.
- Motivational Tone: Cardone's energetic writing style is inspiring and pushes readers to take action.
- Real-Life Examples: He uses personal stories and examples to illustrate key concepts, making the book engaging and relatable.
Cons:
- Repetitive at Times: Some concepts are repeated throughout the book, which might feel redundant to experienced sales professionals.
- Aggressive Approach: Cardone's very assertive sales philosophy may not resonate with all audiences or industries.
Who Should Read This Book:
Secrets of Selling is ideal for sales professionals, entrepreneurs, and anyone looking to improve their sales skills. Cardone's insights can help enhance your performance and boost your confidence in closing deals, whether you're new to sales or a seasoned veteran.
Conclusion:
Grant Cardone's Secrets of Selling is a valuable resource for those looking to excel in sales. It offers a blend of motivation and practical strategies, making it a go-to guide for achieving sales success. While some may find his approach a bit aggressive, there's no denying the effectiveness of his methods. If you want to increase your sales and adopt a winning sales mindset, this book is worthwhile.
November 19, 2018
Not his best work, but good nonetheless. This audio is a presentation he gave, and I'm not sure the setting, but I didn't feel that it's applicable to a wide range of businesses. If there is one lesson I learned from listening to this audio, it's that I can be more bold with people who seek out my advice or counsel on my product or services. It's a good book!
July 12, 2017
(Audiobook) I got a lot out of this little gem. The number one thing in selling is always take the customers' opinion as a complaint and offer them opportunities & solutions instead of accepting a refusal.
November 18, 2017
grant shares selling ideas to expand your sales. give it a quick lesson
February 27, 2020
Listened on Audible. Fantastic sales advice.
March 8, 2021
Felt it was a nice viewpoint how a driver personality operates, although the author doesn't say that specifically, just from the audiobook could tell by tone of voice, speed and the words he used.
October 26, 2021
Great mind-set book.
August 29, 2015
Grants infectious enthusiasm gives great examples of how to think differently to communicate better. I gleaned quite a bit from this and technically I'm not even in sales.
September 4, 2016
I wasn't overly impressed, but I did pick up a few tips and ideas.
May 29, 2024
Amazing, to the point, Grant covered everything a sales person need to have to close a sale. Truly a sales Guru.
Displaying 1 - 12 of 12 reviews