ANCHORING: The 9 Leadership Disciplines That Redefine Dealership Success

by Matt Gruhn

The traditional retail finish line has moved — are your leadership strategies still running the wrong race? In The 9 Leadership Disciplines That Redefine Dealership Success, industry expert Matt Gruhn delivers a transformative business and leadership playbook for the modern marine retailer. For decades, the dealership model prioritized the transaction, but today's market demands a radical The sale is no longer the win.

This practical guide reveals how long-term profitability and relevance now rely entirely on what happens after the purchase. Gruhn introduces the ANCHORING framework, consisting of nine deliberate leadership disciplines designed to intentionally build customer confidence, drive product usage, and secure lifelong continuity. By shifting your dealership’s focus from merely closing deals to enabling the boating lifestyle, you can protect your business against accelerating technology and shifting consumer expectations.

Stop leading by instinct alone. Discover how to intentionally design trust, empower your team, and future-proof your dealership for the new era of retail.

183 pages, Paperback

Published June 7, 2026