Business Analytics: Methods, Models, and Decisions

by James R. Evans

A balanced, holistic approach to understanding business analytics. This book provides readers with the fundamental concepts and tools needed to understand the emerging role of business analytics in organizations. Evans also shows readers how to apply basic business analytics tools in a spreadsheet environment, and how to communicate with analytics professionals to effectively use and interpret analytic models and results for making better business decisions.

Genres: Business, Textbooks, Academia

664 pages, Kindle Edition

First published February 1, 2012

About the author

Dr. James Evans is licensed in clinical and school psychology. Following graduation with a bachelor's degree in education, and a tour of duty in the U.S. Army, he taught in a public high school. Later he earned a master's degree in psychology. After working for three years at a state hospital and a county mental health center, he attended Peabody College of Vanderbilt University where he received a Ph.D. degree in psychology. He was on the faculty of the Psychology Department at the University of South Carolina for thirty years, and is retired from that position. He has completed postdoctoral work in neuropsychology at the University of California at San Francisco, the University of Georgia and the Medical College of Georgia. For over thirty years he also has maintained a successful private practice involving working with children and adults in hospital, school, prison, and private office settings. He has expertise in psychological, neuropsychological and psychoeducational assessment, as well as years of experience in psychotherapy and neurotherapy.. He is the author of thirty-five journal articles and five book chapters, and editor or co-editor of eight psychology-related books, including Rhythm in Psychological, Linguistic and Musical Processes, published in 1986. Presently he is self-employed as a psychologist at the Sterlingworth Center in Greenville, SC.

Reviews

[Rae (semi-hiatus)]

So I’m still pretty early into this textbook but what I’ve read so far, I like and understand. Will come back to this after my course ends.

[Seth Martin]

If you are looking for an Excel how-to manual on how to build decision models look no further; however, if you are looking for a thoughtful and easy to read text...look further. This book is akin to reading a technical manual.

[K. Permyakova]

If you’re new to business analytics and want a clear, practical intro, this book is a great choice. It covers the basics well with real-world examples, making it easy to follow. Perfect for beginners who want to understand data without getting overwhelmed!

[Kiran]

I need to read this book

[Nasir Ali]

Use this book as text book for my MBA class, It is decent in terms of getting me started on the business analytics.

[Bookreadingnarcissist]

Waste of time, money, and effort. Don't bother with this nonsense.