The Way of Innovation: Master the Five Elements of Change to Reinvent Your Products, Services, and Organization

by Kaihan Krippendorff

Inside The Way of Innovation , corporate strategist Kaihan Krippendorff explains how you can adapt and thrive by recognizing, understanding, and utilizing the ancient Asian approach to innovation. He illustrates how companies like Microsoft and Nokia use this powerful wisdom, and how you too can pass through the five stages of With this book, you have the ancient strategies you need to lead the way to a more productive - and profitable - future.

Genres: Business

256 pages, Paperback

First published June 1, 2008

About the author

Kaihan Krippendorff is the founder of Outthinker and the Outthinker Network, a global community of corporate strategy leaders. Recognized by Thinkers50 as one of the top emerging business thinkers to look out for, he is a professional speaker and the author of Outthink the Competition: How a New Generation of Strategists Sees Options Others Ignore (2011), among other business strategy books. A former McKinsey consultant, he is a strategic advisor numerous leading corporations.

Kaihan is a member of the prestigious Thinkers50 Class of 2019 Radar group – A global selection of the top 30 management thinkers to follow and hear from in the coming year. One of the top 8 innovators in the world in 2019 according to Thinkers50, Kaihan was included for a Distinguished Achievement Award in the category of Innovation – awarded to the person in the world that has contributed the most to our understanding of innovation in the past two years.

Reviews

[Sebastian Scaparro · Rating 4 out of 5]

I like the way that Kaihan goes back to ancient knowledge and ties it to modern day business-cases in a very captivating fashion.
With the five elements (metal, water, wood, fire and earth) as a base he guides us through the diferent stages of innovation and its challenges with a set of lenses seldom used in todays literature. A very good bok.

[Barry · Rating 3 out of 5]

I picked this up because I had studied with his dad. He has an analogy about east meets west, probably because his mother was Asian and his father European. The analogy has some legs but runs out of steam. This is the same approach as left brain/right brain questioning. In other words, use some external mechanism to help yourself think out of the box.