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272 pages, Paperback
First published April 2, 2026
Yeah I mean everyone knows that translation is just karaoke, anyway ………
There's definitely that element of pretending, of getting outside yourself, isn't there. But there's also something else, some kind of getting in. Some kind of being part of someone else's experience in a way that isn't usually accessible. Right!
She'd done it again, she knew as she spoke, she'd been over-earnest - or it wasn't earnestness exactly. What would they have called it? Being pretentious, probably, or attempted philosophizing, in any case, it was the thing that made them uncomfortable, that drove them outside their comfort zone. There definitely was a silence now.
And she does want to nitpick because the test represented her first encounter with the practice of localization outside of the theory books she'd consulted during her MA. From these she knew that it was a term used predominantly in the contexts of game and other entertainment translation; that, as the name suggested, it was a form of translation that favoured a localizing approach i.e. switching concepts, nouns, idioms and so on over to a local equivalent rather than retaining that of the source culture. In other words, the governing principle of localization was that of privileging the experience of the consumer over fidelity to the original. She supposed that it was something about the clarity of this purpose, its unapologetic bullheadedness, that had bookmarked it in her head as an intriguing prospect. While studying on her MA, she'd been sometimes struck by the creeping feeling that translation proper - in particular, literary translation - was suspended between two schools of thought, incapable of making up its mind whether it was trying to create an experience for its new readers at least as enjoyable and immersive as the experience of those who'd read it in the original, or rather trying to represent the cultural and linguistic specificities of the source. Or perhaps, it never intended to decide outwardly, instead outsourcing the decision-making to the individual translator, whose skill was thought to lie in mediating between these two visions.