The Making of a Mad Woman is a dual-time line historical fiction, and -as is often the case- both have a romance happening.
The novel opens in 1962 with Jo Carmichael who, we soon learn, is one of a kind. A former model, with a well to do British mother and a rich American father, she has also actually worked in advertising and did quite well.
Her father now, has died. His legacy, an advertising agency, and his inheritance is what is at stake. Jo's mother has ideas about them, as do Jo's half-brothers.
Jo, who's seen quite a bit of the world, including some of the bad (having been a model and all, and it being the misogynistic early 1960s) rises to the occasion and becomes CEO of the advertising agency on Madison Avenue. Clients and employees run - a woman boss can only mean bad news.
In present day there's Alex working as a florist, on her way to a blind date. She's stood up, but reconnects with the proprietor of the place: her childhood crush: her friend Molly's older brother.
of course these two timelines must make sense at some point, and it's up to the reader to fit the pieces together.
Jo's story, the running of an advertising agency in New York of the 1960's absolutely gripped me. I could've read a novel JUST about that, and about her. The city and the time really came to life (again, infuriatingly so - the MEN are.... well, and this novel is set in the USA, so there's racism too) It all us just so fascinating, there's Martin Luther King, Vietnam, the world changing ( 1963 the Beatles, 1967 Muhammad Ali just to name two random things) and there's a woman facing forward, very nearly on her own, in a world dominated by men.
Alex(andra) is Jo's granddaughter and together they travel back to NYC for a wedding, where the two storylines come together.
Rereading this review, I notice I basically skipped over Alexandra's story and that does say a lot about where my heart, and where the beauty of the book lies. Despite financial considerations, it did feel there wasn't much at stake for her and for her love interest.
That said, a very enjoyable read with lots of NYC now and then, with women who stand upon shoulders of women who'd kicked open doors, with intrigue and fairly recent history that has truly shaped today.
I received an ARC from NetGalley in return for my unbiased opinion
Out February 7, 2027