A networker does research on companies; a relationship builder does research on people.
I break these ‘Dinners’ down into two categories: local dinners and location dinners. Both are generally focused around three areas:
1. Reconnecting with old ties (catching up, and keeping relationships healthy)
2. Introducing people who can benefit from knowing each other (there is a lot of strategic thought behind this)
3. Connecting with people who I’ve been meaning to connect with for quite some time (killing eight birds with one stone, in essence)
You must be sure there is at least one commonality amongst your guests. It could be that they are all entrepreneurs, athletes, artists… it doesn’t matter, but there has to be one unifying area of conversation.
Second, you don’t want to invite anyone with a conflicting interest (i.e. direct competitors). The goal for you as a dinner host is to put four to eight incredible people in a room and create an environment where they feel comfortable to open up and share.
“Hey Steve! I’m planning to hold a dinner next week with a group of ____ (Best-selling authors, entrepreneurs, artists, etc…), interested?” If he says ‘yes’ that’s a small win. Then email #2 would include a date and a time.
By eliciting only a tiny commitment off the bat you increase your chances of opening up dialogue, which is the core goal of reaching out in the first place. Also there’s a cognitive bias in play here. Once somebody says ‘yes’ to something small, they’re more likely to say the same thing when asked for something big in order to be congruent with their initial response.
Whenever faced with an objection follow up with a question like “Under what circumstances would you say yes?” The success I’ve had from posing this simple question has been astounding.
I’m in a phase of my life where I have little desire to expand my network. I have incredible people in my life and limited bandwidth. I’m currently in a much better position to go deep with my existing relationships then to find new ones. Often when hosting a dinner (especially when travelling), I’ll use programs like connect.com, contactually.com, or LinkedIn search to find out who in my network lives in the city I am visiting. Should I want to hold a dinner with some new people, I may make a post to Facebook saying something like “Travelling to San Diego, do you have anybody you think I should connect with while I’m in town?” These are the most common ways I fill my dinners now, and they work famously!
A nice touch is to loop back to the group a year later and email everyone again saying “Happy anniversary!” or “It’s been one year!” as a follow up to check in on everyone and see if you can spark conversation. Be sure to include the picture you took.
I recently held an axe throwing event for entrepreneurs and it was fantastic. An experience like this takes bonding to a new level because it puts everyone on a level playing field.