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The PEACE Process: Attract a Steady Stream of Clients and Create a Thriving Holistic Practice
Build A Thriving Holistic Practice Without Losing Your Shirt, Your Sanity, or Your SoulImagine waking up each day feeling as confident in your ability to promote your practice as you do about your ability to heal your clients. In The PEACE Process, marketing pro and holistic health zealot, Miriam Zacharias, shows you how to use her conscious method to promote and grow today’s holistic, functional or integrative health practice.“Miriam beautifully encapsulates her practical formula for over-coming often self-imposed obstacles to success so that practitioners can take tangible steps to fully realize their potential for healing.” - Ronald L. Hoffman, MD“Practitioners who follow Miriam’s plan will not only achieve success, but perhaps even more importantly, will re-experience the love, excitement and passion with which they started their professional journeys.” - Lise Alschuler, ND“The Peace Process is your “business bible” that will instruct you on every level – from novice to expert – on how to put your practice on the map, and send patients through your door, right to you.” – Ted Haun, CCNMiriam has a great way of making all this information understandable and usable for those motivated to take their message to the masses. - Gregg Stern, DC
- GenresBusiness
174 pages, Kindle Edition
First published February 15, 2015
58 people are currently reading
78 people want to read
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Displaying 1 - 4 of 4 reviews
May 11, 2018
What is the "Big Idea" of this book?
The author conveys strategies for running a successful holistic practice. She’s been successful & is sharing what she’s learned so that others can be successful in a more streamlined manner.
List three things you learned about business from this book.
A lot of what is said in this book was actually already familiar to me, not because of any innate intelligence I have about business, but because I’ve spent a decent amount of time listening to others talk about business in a similar way. However, that doesn’t necessarily mean that I learned. Sometimes I need to hear the same thing multiple times before it really starts to stick, & this book was not an exception to that rule. Take this quote:
“People buy what they want from an emotional - not a logical - place. They look for help based on an outcome they seek for a specific problem.” Yes, I’ve heard it many times over & it makes total sense, but I am a very logical person [not to say my emotions don’t run the show now & again] when it comes to talking about health & wellness. The book drove home the fact that I probably need to change - or at least tweak - my approach in order to be able to actually help people, because right now I’m kind of just spitting out facts instead of speaking to the heart.
Like I said previously, the ideas that shape the PEACE process weren’t unfamiliar to me, but another thing I really needed to hear again was how finding your niche allows you to help more people, even if it seems limiting to niche down.
I think I might’ve learned the most from the final section of the book, “Creating a Power Practice.” There was a lot of helpful information packed into that small section that I might not have thought of on my own.
What are the three things you will utilize in your own practice that came from this book?
I plan on using the PEACE Process itself! - Purpose, Establish, Attract, Connect, & Engage. I’m already actively working on these things, though admittedly I’ve had a pretty hard time niche-ing down. One day I sway toward one idea & the next I sway toward the other. I want my niche to be something I’ve had personal experience with, & sometimes I find myself wondering if it’s irresponsible of me to focus on one thing I’ve dealt with vs. all of the things I’ve dealt with. However, all of the things I’ve dealt with are linked together, so perhaps the real issue is finding a way to word my niche in a way that brings the right people my way.
I really need to put the “50-Minute Time Block” into place. I’ve wanted to try something similar in the past, but I haven’t actually put it into practice. It seems like a really effective way to get things done - 50 minutes of uninterrupted, focused production.
I really like the idea of the Mind Map & would like to try that out. I just need to find the patience to actually sit down & do it!
What are your thoughts/comments/perspectives about this book?
My favorite part of the book was the section on “Creating a Power Practice.” This section was full of practical tips that I didn’t know I needed. The time investment section was especially helpful. Overall, the book was helpful & now it’s time for the hard part - putting it all into practice!
The author conveys strategies for running a successful holistic practice. She’s been successful & is sharing what she’s learned so that others can be successful in a more streamlined manner.
List three things you learned about business from this book.
A lot of what is said in this book was actually already familiar to me, not because of any innate intelligence I have about business, but because I’ve spent a decent amount of time listening to others talk about business in a similar way. However, that doesn’t necessarily mean that I learned. Sometimes I need to hear the same thing multiple times before it really starts to stick, & this book was not an exception to that rule. Take this quote:
“People buy what they want from an emotional - not a logical - place. They look for help based on an outcome they seek for a specific problem.” Yes, I’ve heard it many times over & it makes total sense, but I am a very logical person [not to say my emotions don’t run the show now & again] when it comes to talking about health & wellness. The book drove home the fact that I probably need to change - or at least tweak - my approach in order to be able to actually help people, because right now I’m kind of just spitting out facts instead of speaking to the heart.
Like I said previously, the ideas that shape the PEACE process weren’t unfamiliar to me, but another thing I really needed to hear again was how finding your niche allows you to help more people, even if it seems limiting to niche down.
I think I might’ve learned the most from the final section of the book, “Creating a Power Practice.” There was a lot of helpful information packed into that small section that I might not have thought of on my own.
What are the three things you will utilize in your own practice that came from this book?
I plan on using the PEACE Process itself! - Purpose, Establish, Attract, Connect, & Engage. I’m already actively working on these things, though admittedly I’ve had a pretty hard time niche-ing down. One day I sway toward one idea & the next I sway toward the other. I want my niche to be something I’ve had personal experience with, & sometimes I find myself wondering if it’s irresponsible of me to focus on one thing I’ve dealt with vs. all of the things I’ve dealt with. However, all of the things I’ve dealt with are linked together, so perhaps the real issue is finding a way to word my niche in a way that brings the right people my way.
I really need to put the “50-Minute Time Block” into place. I’ve wanted to try something similar in the past, but I haven’t actually put it into practice. It seems like a really effective way to get things done - 50 minutes of uninterrupted, focused production.
I really like the idea of the Mind Map & would like to try that out. I just need to find the patience to actually sit down & do it!
What are your thoughts/comments/perspectives about this book?
My favorite part of the book was the section on “Creating a Power Practice.” This section was full of practical tips that I didn’t know I needed. The time investment section was especially helpful. Overall, the book was helpful & now it’s time for the hard part - putting it all into practice!
February 28, 2019
The PEACE Process is an easy-to-understand guidebook for building a thriving holistic health practice. Zacharias, a holistic health coach herself, coined the five key steps for success: Purpose, Establish, Attract, Connect, & Engage.
In 90 seconds or less, here's a rundown of the whole process (in order by step): The foundation is your purpose or your "why." What is your ultimate goal or mission? Having your mission statement in the back of your mind will serve as your motivation for moving forward when things get tough. The next step involves establishing your niche market or target client. What do you specialize in and who do you want to help? Don't try to appeal to everyone—this is how businesses fail. Once you've narrowed it down, attracting those specific people is the third step. This includes crafting compelling marketing messages that get the word out about your business and draw potential customers in. The fourth step is all about deepening those relationships through trust and connection, and the final step involves engaging and enrolling prospects to become loyal clients (selling your product).
The book goes into a lot more detail about how to tangibly approach these steps, as well as gives helpful examples and real-life situations for each. A few "advanced steps" provide info on developing your brand (who you are + what you do + who you service) and productivity hacks (like mind-mapping).
Zacharias offers a lot of great online marketing ideas for making your business stand out, but I really appreciated her emphasis on laying the groundwork first. If you don't know why you're doing what you're doing, or truly believe in your purpose, why would anyone want to invest in what you're selling?
In 90 seconds or less, here's a rundown of the whole process (in order by step): The foundation is your purpose or your "why." What is your ultimate goal or mission? Having your mission statement in the back of your mind will serve as your motivation for moving forward when things get tough. The next step involves establishing your niche market or target client. What do you specialize in and who do you want to help? Don't try to appeal to everyone—this is how businesses fail. Once you've narrowed it down, attracting those specific people is the third step. This includes crafting compelling marketing messages that get the word out about your business and draw potential customers in. The fourth step is all about deepening those relationships through trust and connection, and the final step involves engaging and enrolling prospects to become loyal clients (selling your product).
The book goes into a lot more detail about how to tangibly approach these steps, as well as gives helpful examples and real-life situations for each. A few "advanced steps" provide info on developing your brand (who you are + what you do + who you service) and productivity hacks (like mind-mapping).
Zacharias offers a lot of great online marketing ideas for making your business stand out, but I really appreciated her emphasis on laying the groundwork first. If you don't know why you're doing what you're doing, or truly believe in your purpose, why would anyone want to invest in what you're selling?
May 24, 2018
I've read quite a few "business" books, but with this one being tailored to the alternative medicine industry, it was much more relatable. I enjoyed the organization of the book and found the content to be very inspiring and helpful.
June 11, 2015
Clear business strategies for holistic practitioners!
I resonate with how Miriam Zacharias writes with a focus on holistic health practices to clarify marketing strategies that make an impact. This is not the typical business strategy guide book! The style and steps of her PEACE process are practical, applicable and make sense for those who care about the health of others and the health of their practice.
I resonate with how Miriam Zacharias writes with a focus on holistic health practices to clarify marketing strategies that make an impact. This is not the typical business strategy guide book! The style and steps of her PEACE process are practical, applicable and make sense for those who care about the health of others and the health of their practice.
Displaying 1 - 4 of 4 reviews