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Social Media Rules of Engagement: Why Your Online Narrative is the Best Weapon During a Crisis
Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one—and by understanding and influencing your audience with military precision. This original, engaging, and informative text with case studies from the coalface offers you the tools you need to avoid scandal and media crises, and to learn how to leverage social media, big data, and influence in your communications strategies.
Social media has established itself as a critical part of any external communications strategy—but the very nature of social media leads to crises that organisations are not always prepared to face. To execute an effective social media strategy, you need to build influence, while leveraging the data that supports a targeted approach. This innovative guide focuses on how to create a holistic social media strategy, and how to defend your organization from social media crisis.
Develop a risk management strategy that protects your social media interactions around the clock Avoid common mistakes by reading case studies of business faux pas—and learning exactly what not to do in a crisis Cultivate influence both in the boardroom and on the information battlefield by defining your story and knowing your audience segments Leverage digital interactivity features to enrich the content in the book Social Media Rules of Engagement is an integral resource to guide your social strategy toward success.
Social media has established itself as a critical part of any external communications strategy—but the very nature of social media leads to crises that organisations are not always prepared to face. To execute an effective social media strategy, you need to build influence, while leveraging the data that supports a targeted approach. This innovative guide focuses on how to create a holistic social media strategy, and how to defend your organization from social media crisis.
Develop a risk management strategy that protects your social media interactions around the clock Avoid common mistakes by reading case studies of business faux pas—and learning exactly what not to do in a crisis Cultivate influence both in the boardroom and on the information battlefield by defining your story and knowing your audience segments Leverage digital interactivity features to enrich the content in the book Social Media Rules of Engagement is an integral resource to guide your social strategy toward success.
- GenresBusiness
213 pages, Kindle Edition
First published April 20, 2015
3 people are currently reading
22 people want to read
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Displaying 1 - 3 of 3 reviews
August 29, 2019
This was informative regarding tactics that PR reps employ to preempt, manage, and respond to social media crises threatening their brand. As someone who is not a PR rep, it was educational and allows me to recognize good PR representation on social media and also gives me some insight into how a company perceives its publications are being received based on its activity. I thought that the case studies presented were helpful and engaging and the author's expertise on the subject allowed for a level of flow in reading that kept me turning the pages.
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December 30, 2023Interesting facts about social media "boxing ring" and its linkages with the real world. Social media is the name of the game which no one can avoid or deny. The earlier you prepare and equip yourself the better are the chances to avoid negative effects.
August 8, 2016
Interesting take on social media and the weapon that it has become in this information rich environment.
Displaying 1 - 3 of 3 reviews