Lego

Brands We Know

by Sara Green

The name ""LEGO"" comes from the Danish phrase for play well. The companys popular toys have helped children to do just that. This title for inventive readers explores how a Danish family built up their small business brick by brick to create the worlds third-largest toy company.

Genres: Nonfiction, Childrens, Picture Books

24 pages, Library Binding

First published January 1, 2015

Reviews

[Jeremiah Murphy · Rating 2 out of 5]

So the day before my son and I read this, we saw a short video on the history of Lego.

It's interesting and this book covers it well except for one thing it skips over.

Lego copied (and improved) the design of interlocking bricks from a company called Kiddicraft. This book skips that part and says in 1946 Lego's founder created the bricks himself.

Other than that it was fun to read. But the omission above makes me feel I read an advertisement disguised as a history book.

If I got the Kiddicraft fact wrong, please let me know.

[Jj · Rating 2 out of 5]

I liked it, but was disappointed by the length and amount of info it included. I think that a standard 32-page book would have better served the topic of and audience for this sort of thing. Kids are crazy for LEGO and that could have been capitalized upon by adding some additional information, background, and images here that would hold the attention of young readers.

[Karen · Rating 3 out of 5]

Overly simplified. Ok for very basic information

[Henry · Rating 5 out of 5]

My favorite part of the book is when Ole Kirk Christensen founded LEGO in 1932. I like reading the LEGO timeline.

[Eileen Carter · Rating 4 out of 5]

As a child I loved Legos. As a mother of three, my children have played and loved Legos. This book is well written for children and adults to understand how Legos were created. I found the information listed very interesting and I was shocked to hear how long Legos have been around.
Children who are interested in Legos will enjoy this book, but even if a child has not played with Legos they will enjoy the book, just because they will be learning something new.
I could see this book being used by teachers in the classroom to help younger children learn how to research for a paper.
I would recommend this book to parents, teachers and children.