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Learn SQL for Marketers: Run Cohort Analyses, Get Deeper User Insights, Analyze Any Marketing Metric, and More
Master SQL to Boost Your Marketing Effectiveness, and Career
Technical marketers are in high demand and low supply. Being able to dive into data on your own, with no help from engineering, makes you a much better marketer.
This is why SQL is so powerful - it allows you to see any data you want about anything your customers do. Knowing how to use SQL is a marketing superpower.
As someone who can understand and use SQL, you'll be a (highly paid) marketing unicorn - able to dig into data and also execute high-level marketing campaigns. Some companies are now requiring that their marketing leaders have an understanding of SQL.
In this ebook, we cover the basics of SQL specifically for marketers . Nothing superfluous. By the end of it, you'll be set up with your company's database and know how to pull out any possible metric you could want to learn, and run your own analyses on it.
What are you waiting for? Let's get started.
Technical marketers are in high demand and low supply. Being able to dive into data on your own, with no help from engineering, makes you a much better marketer.
This is why SQL is so powerful - it allows you to see any data you want about anything your customers do. Knowing how to use SQL is a marketing superpower.
As someone who can understand and use SQL, you'll be a (highly paid) marketing unicorn - able to dig into data and also execute high-level marketing campaigns. Some companies are now requiring that their marketing leaders have an understanding of SQL.
In this ebook, we cover the basics of SQL specifically for marketers . Nothing superfluous. By the end of it, you'll be set up with your company's database and know how to pull out any possible metric you could want to learn, and run your own analyses on it.
What are you waiting for? Let's get started.
41 pages, Kindle Edition
First published May 7, 2015
9 people want to read
About the author
Justin Mares
9 books44 followersJustin is the co-author of Traction Book: a Startup Guide to Getting Customers. Before writing the book, he ran growth at developer tools company Exceptional Cloud Services, which was acquired by Rackspace in 2013.
Previously, he also co-founded a 3D printing company that was acquired in late 2011, and has consulted for startups and some of the most popular websites on the internet. He's also an active mentor at 500 Startups, a seed-stage investment fund and accelerator.
Previously, he also co-founded a 3D printing company that was acquired in late 2011, and has consulted for startups and some of the most popular websites on the internet. He's also an active mentor at 500 Startups, a seed-stage investment fund and accelerator.
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