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Create With Purpose
"I post every week. I do everything right. And nothing is moving."
Maybe it worked once. A video took off, the followers came, and for a moment it felt like you'd finally take off. Now every upload feels like starting over. The algorithm is constantly changing. Someone with half the passion is growing twice as fast. The thing you started because you loved it is starting to feel like a job you cannot quit.
Nobody taught you how to build a show on your own terms. But that changes now...
Create With Purpose is a working guide for online creators who want a career that will last. Jon Brence spent twenty years inside the businesses behind some of the internet's most recognizable creators, in-house at Fullscreen and Twitch, and coaching many of the creators you have watched for years. This book gathers all of their strategies into one place - and its not like anything you've read before.
Inside, you will learn how to
Name the real reason you create, so every decision after it gets easierSort your show into sections, then cut what works against youMake content that keeps earning views years after you post itBuild a community that recognizes itself in your workMeasure success with numbers you controlMove your audience from rented platforms to ground you ownSpot the moment to pivot or to step away from a projectThis is a working book. You are encouraged to write in the margins. Argue with it. Run the exercises on your next upload and your next stream.
It's time for you to craft your community, your future, and your legacy.
About The
Jon Brence ( KawaiiGuy® ) is a creative producer, author, director and on-screen personality well-known for their appearances with sketch comedy groups SMBC Theater, 5SecondFilms, Cyanide & Happiness and as a host for Twitch. In addition to performance, they have managed, produced and worked with some of the internet's most prolific creators in addition to developing products and experiences for Hot Topic, ThinkGeek, Toyota, Oakley, Sanrio & Square Enix.
Jon is an alumni of Carnegie Mellon University's School of Drama.
Maybe it worked once. A video took off, the followers came, and for a moment it felt like you'd finally take off. Now every upload feels like starting over. The algorithm is constantly changing. Someone with half the passion is growing twice as fast. The thing you started because you loved it is starting to feel like a job you cannot quit.
Nobody taught you how to build a show on your own terms. But that changes now...
Create With Purpose is a working guide for online creators who want a career that will last. Jon Brence spent twenty years inside the businesses behind some of the internet's most recognizable creators, in-house at Fullscreen and Twitch, and coaching many of the creators you have watched for years. This book gathers all of their strategies into one place - and its not like anything you've read before.
Inside, you will learn how to
Name the real reason you create, so every decision after it gets easierSort your show into sections, then cut what works against youMake content that keeps earning views years after you post itBuild a community that recognizes itself in your workMeasure success with numbers you controlMove your audience from rented platforms to ground you ownSpot the moment to pivot or to step away from a projectThis is a working book. You are encouraged to write in the margins. Argue with it. Run the exercises on your next upload and your next stream.
It's time for you to craft your community, your future, and your legacy.
About The
Jon Brence ( KawaiiGuy® ) is a creative producer, author, director and on-screen personality well-known for their appearances with sketch comedy groups SMBC Theater, 5SecondFilms, Cyanide & Happiness and as a host for Twitch. In addition to performance, they have managed, produced and worked with some of the internet's most prolific creators in addition to developing products and experiences for Hot Topic, ThinkGeek, Toyota, Oakley, Sanrio & Square Enix.
Jon is an alumni of Carnegie Mellon University's School of Drama.
Kindle Edition
Published July 17, 2026
About the author
Jon Brence
2 booksJon Brence (KawaiiGuy®) is a creative producer, director, and on-screen personality. From producing projects with some of the most popular digital and traditional artists to designing products and experiences throughout the world, they continue to explore and expand on the capabilities of modern storytelling.
Having worked in partnership with renowned Japanese companies for the past two decades, Jon now dedicates their energy to sharing stories from Japan’s history and its cultural influence with audiences.
Having worked in partnership with renowned Japanese companies for the past two decades, Jon now dedicates their energy to sharing stories from Japan’s history and its cultural influence with audiences.
Ratings & Reviews
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Community Reviews
Displaying 1 - 2 of 2 reviews
September 22, 2026
Jon provides a really easy to read narrative that includes hard skill advice, things to really think about, how the actual platforms we're trying to use work, and lots of interesting industry stories. Quick easy read that I can easily recommend to creators and game streamers!
November 7, 2026
This author knows what they’re talking about!
Very thoughtful and detailed.
Reading this feels like I’m in a 1:1 meeting with the author and they’re talking to me, helping/workshopping with me. Easy to read :) They have steps and clear examples of how to build your craft. Even though it talks about online content creations, it can apply to any kind of art! Books like this is important to remind us to take a moment and reflect what your work’s purpose is. I bought the kindle version and it’s great! Highly recommend!
Very thoughtful and detailed.
Reading this feels like I’m in a 1:1 meeting with the author and they’re talking to me, helping/workshopping with me. Easy to read :) They have steps and clear examples of how to build your craft. Even though it talks about online content creations, it can apply to any kind of art! Books like this is important to remind us to take a moment and reflect what your work’s purpose is. I bought the kindle version and it’s great! Highly recommend!
Displaying 1 - 2 of 2 reviews