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Connect: The Secret LinkedIn Playbook To Generate Leads, Build Relationships, And Dramatically Increase Your Sales
How many times have you heard someone say It’s not what you know, it’s who you know?
We all know the importance of relationships in creating and growing a business, and yet most of us don’t know exactly what to do about it. We go to networking events, meet associates for coffee, or maybe even email prospective clients, but it’s never quite enough.
The challenge that faces us, and the problem with these activities, is that they don’t scale. The number of people you need to need to meet in order to advance your business, build your influence, and fill the top of your sales funnel is simply too many to handle.
This book contains the solution.
In Connect, Josh Turner lays out a step-by-step process to meet and connect with the people that matter to your business at scale. The techniques contained in these pages will teach you to use new tools and marketing channels to build relationships without being confined by time.
We all know the importance of relationships in creating and growing a business, and yet most of us don’t know exactly what to do about it. We go to networking events, meet associates for coffee, or maybe even email prospective clients, but it’s never quite enough.
The challenge that faces us, and the problem with these activities, is that they don’t scale. The number of people you need to need to meet in order to advance your business, build your influence, and fill the top of your sales funnel is simply too many to handle.
This book contains the solution.
In Connect, Josh Turner lays out a step-by-step process to meet and connect with the people that matter to your business at scale. The techniques contained in these pages will teach you to use new tools and marketing channels to build relationships without being confined by time.
- GenresBusinessSocial Media
Paperback
First published June 11, 2015
70 people are currently reading
290 people want to read
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Displaying 1 - 17 of 17 reviews
July 14, 2015
have ignored LinkedIn for a pretty long time and was surprised to hear Josh made a company around it. Listening to his interview on "Entrepreneur on Fire" I was immediately interested in what a great channel I might miss. I bought the book and read it in a few hours. It well-written, easy to understand. Clearly, Josh has spent ages in LinkedIn, and he is truly an expert using this platform. He advises using Spreadsheets to monitor the progress and also writes about his approach to connecting with prospects. The surprising thing is, that Josh "only" writes about things that are of common sense, yet I didn't do it that way. This book confirmed my thinking or corrected it a little, so I was self-confident.
He switched over to highlight the importance of Webinars at some point. These relate to the work with LinkedIn and Josh explains why. Webinars take a lot of space in this book, so it on one hand interesting, on the other I have hoped to read more about different strategies. The book is a nice read, but it leaves you with some questions.
In example: how should I or could I use company pages? Should I get a premium account? Can I do something with the people visiting my profile?
All in all, it boils down to: give webinars, record them, use Infusionsoft (or Mailchimp), open a group and post valuable content there. A couple of things made it a worthwhile read: I liked the spreadsheet for tracking your efforts, the experiences he case studies and the tiny details, which I didn't think of.
Finally, you need to be prepared that this book - of course - contains a lot of references to Josh own businesses. He is never aggressively selling, so it is acceptable. I would recommend this to anybody who doesn't know what "organic growth" would mean or doesn't have an idea to approach people.
He switched over to highlight the importance of Webinars at some point. These relate to the work with LinkedIn and Josh explains why. Webinars take a lot of space in this book, so it on one hand interesting, on the other I have hoped to read more about different strategies. The book is a nice read, but it leaves you with some questions.
In example: how should I or could I use company pages? Should I get a premium account? Can I do something with the people visiting my profile?
All in all, it boils down to: give webinars, record them, use Infusionsoft (or Mailchimp), open a group and post valuable content there. A couple of things made it a worthwhile read: I liked the spreadsheet for tracking your efforts, the experiences he case studies and the tiny details, which I didn't think of.
Finally, you need to be prepared that this book - of course - contains a lot of references to Josh own businesses. He is never aggressively selling, so it is acceptable. I would recommend this to anybody who doesn't know what "organic growth" would mean or doesn't have an idea to approach people.
June 13, 2018
An immensely practical book which gives real world tips and tricks about marketing your business online.
Josh pulls no punches to reinforce that it's hard work, not a magic bullet. I especially liked how he detailed the making of a webinar. Superbly done.
Josh pulls no punches to reinforce that it's hard work, not a magic bullet. I especially liked how he detailed the making of a webinar. Superbly done.
July 24, 2019
Simplistic, dated. A selling tool for the author. Nothing more.
December 29, 2024
Wonderful small book highlighting lot on what works and how it works. Webinars are the new age advertisements.
May 21, 2015
In his book Turner provides a step-by-step guide that outlines simple LinkedIn activities that are designed to advance your business when it comes to building influence, finding partnerships, and business growth. The goal of the book is to show you the most effective ways to use LinkedIn, how to use LinkedIn for marketing purposes, and how to build a profile that attracts paying clients. This book can be read straight through or you can cherry-pick your way around.
For your convenience, we had Josh Turner on our podcast, The Entrepreneurs Library, to give a deep dive on Connect. With Josh’s experience he gives amazing insight on how to master the art of LinkedIn for business. If you would like to get a more in-depth look from the author himself check out episode 225 on the EL website or you can find the show on iTunes.
For your convenience, we had Josh Turner on our podcast, The Entrepreneurs Library, to give a deep dive on Connect. With Josh’s experience he gives amazing insight on how to master the art of LinkedIn for business. If you would like to get a more in-depth look from the author himself check out episode 225 on the EL website or you can find the show on iTunes.
November 13, 2015
Not bad for a lead generation book.
This book is a decent high level overview of LinkedIn and webinars. A few times Josh goes into some details that may be new to you even if you've been on LinkedIn for years. There's a lot of links to go a bit deeper into subjects, which is fine. That's what good lead generation books do.
I am sure there is a ton of good free info there as well.
Josh is good at practicing what he's preaching. Share good content, establish yourself as an authority and, hopefully, enough people will either sign up for more in depth content or they will hire Josh to do it for them.
This book is a decent high level overview of LinkedIn and webinars. A few times Josh goes into some details that may be new to you even if you've been on LinkedIn for years. There's a lot of links to go a bit deeper into subjects, which is fine. That's what good lead generation books do.
I am sure there is a ton of good free info there as well.
Josh is good at practicing what he's preaching. Share good content, establish yourself as an authority and, hopefully, enough people will either sign up for more in depth content or they will hire Josh to do it for them.
September 25, 2015
Good LinkedIn Prospect Manual
Everything in here except the chapters on webinars and cold calling I've seen Josh regurgitate over and over on his webinars and emails. Once we got past the first chapter on webinars the book begins to drag along. I started to selectively read and sped read at that point. If you want to leave rage LinkedIn this is a good place to start.
Everything in here except the chapters on webinars and cold calling I've seen Josh regurgitate over and over on his webinars and emails. Once we got past the first chapter on webinars the book begins to drag along. I started to selectively read and sped read at that point. If you want to leave rage LinkedIn this is a good place to start.
January 4, 2016
Great review of using LinkedIn as a tool for sales. The methods used are not really that surprising - but the author does give several examples of how the methods were used in various industries.
The book provide some step x step procedures. Yet - the work is not trivial and will take daily diligence to make it work.
The book provide some step x step procedures. Yet - the work is not trivial and will take daily diligence to make it work.
July 7, 2015
Great info and motivational.
I loved this. It was a quick read but informative. I'll admit I skimmed the webinar stuff because I don't need it for my line of work just yet but overall this is worth it.
I loved this. It was a quick read but informative. I'll admit I skimmed the webinar stuff because I don't need it for my line of work just yet but overall this is worth it.
July 10, 2015
Excellent book?
Josh has created an awesome tool. Before reading this book I did not know where to start. I would find social media to be intimidating and would shy away. Not now, I am encouraged to take my marketing efforts to another level.
Josh has created an awesome tool. Before reading this book I did not know where to start. I would find social media to be intimidating and would shy away. Not now, I am encouraged to take my marketing efforts to another level.
December 31, 2015
I took too long to finish this book! It's got good tips that are still relevant for LinkedIn but one should couple this read with Josh Turner updates in order to keep abreast with the ever changing social media world.
January 1, 2016
Great resource for using LinkedIn creating webinars. Short (could be read in a couple of hours) but packed with quality information. Will definitely be referencing this book from time to time as I build my Linkedin presence.
February 6, 2016
LinkedIn is a highly effective tool for connecting with business professionals the world over. By knowing who to contact and how to contact them, and by enlisting the power of webinars, you can use your LinkedIn connections to generate sales leads and seal the deal with your target customers.
July 24, 2015
Great tool
This read was a practical guide for using linkedin to grow your business. I highly recommend reading this easy read.
This read was a practical guide for using linkedin to grow your business. I highly recommend reading this easy read.
October 8, 2015
Great strategies for using LinkedIn as a selling tool. I will be applying some of these techniques in the very near future and have also suggested them for my marketing clients.
January 17, 2016
As time goes on this book might be less helpful as far as a guide goes. The ideas are good and I did learn things. Great if your trying to go in this direction.
January 6, 2016
This book was reasonable, though I didn't find anything in it I hadn't already seen online. I think the 'Secret LinkedIn Playbook' title was hype to get promote sales.
Displaying 1 - 17 of 17 reviews