Persuasive Techniques: The 21 Laws of Persuasion (All the Theories of Sales Psychology Every Entrepreneur Needs to Know)

by Richard G. Lewis

Persuasive The 21 Laws of PersuasionMaster the psychology that drives every buying decision, negotiation, and human interaction. Whether you're closing deals, marketing products, or simply wanting to communicate more effectively, understanding The 21 Laws of Persuasion gives you an unfair advantage in business and life.

What You'll
✅ The 21 Laws of Persuasion with real-world applications you can use today
✅ Nearly 60 proven psychological theories, including The Halo Effect, Social Proof, and Cognitive Dissonance
✅ How subliminal persuasion and mind control techniques work in marketing and negotiations
✅ Persuasive writing and speaking methods that convert skeptics into believers
✅ How to recognize manipulation tactics and stop being a gullible consumer

This isn't theory — it's a practical playbook backed by decades of psychological research from experts like Robert Cialdini, B.F. Skinner, and Leon Festinger. You'll discover exactly how persuasion works, why people say "yes," and how to ethically influence any outcome in your favor.

Perfect for entrepreneurs, marketers, sales professionals, and anyone who needs to persuade, influence, or sell.

Every law includes real-world case studies and actionable techniques you can apply immediately.

Inside, you'll explore the science behind human behavior patterns and social influence, learning the Behavior Model for triggering desired actions and ethical persuasion methods that build trust while increasing compliance.

Each chapter includes detailed case studies showing exactly how these principles drive business success, with step-by-step guidance on applying persuasive techniques to your specific situations.

Stop guessing. Start persuading with scientific precision...

Scroll up and click the “Buy Now” button before the price goes up!

197 pages, Kindle Edition

First published April 30, 2015

Reviews

[Victory Okon · Rating 5 out of 5]

What makes this book interesting to me is its focus on understanding why people make certain decisions and how persuasion plays a role in everyday life and business. I like that Richard G. Lewis brings together different psychological theories and explains them in a way that sounds accessible, even for readers without a background in psychology. The connection between human behavior, marketing, and sales is especially valuable for entrepreneurs who want to communicate their ideas more effectively. I also appreciate the emphasis on real-life examples and practical applications rather than theory alone. This sounds like a worthwhile read for anyone looking to improve their communication skills and better understand what influences people's choices.