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Sugar Beat: How Sugar — NOT CHOLESTEROL — Destroys Your Arteries and the New Science of REVERSING PLAQUE
Your “high cholesterol” — LDL, Lp(a), ApoB — is not the problem.
In 1987, the first statin reached the market. In 1988, the threshold for "high cholesterol" was lowered — sweeping millions of healthy people into treatment overnight.
Dr. Anthony Jay spent years in the lab studying LDL oxidation. His argument: cardiology has chased the wrong number for forty years.
The artery is not a pipe that clogs. It is living tissue, and what erodes it is sugar — insulin resistance, glycation, oxidation, inflammation. Correct that environment, and the science now shows plaque can be halted and often reversed.
Inside:
• Why a flawless cholesterol panel can hide advanced disease.
• Why “bad cholesterol” is not bad.
• The blood markers that predict an early onset heart attack — and why your doctor never orders them.
• A three-tiered protocol matched to your artery scan score.
In 1987, the first statin reached the market. In 1988, the threshold for "high cholesterol" was lowered — sweeping millions of healthy people into treatment overnight.
Dr. Anthony Jay spent years in the lab studying LDL oxidation. His argument: cardiology has chased the wrong number for forty years.
The artery is not a pipe that clogs. It is living tissue, and what erodes it is sugar — insulin resistance, glycation, oxidation, inflammation. Correct that environment, and the science now shows plaque can be halted and often reversed.
Inside:
• Why a flawless cholesterol panel can hide advanced disease.
• Why “bad cholesterol” is not bad.
• The blood markers that predict an early onset heart attack — and why your doctor never orders them.
• A three-tiered protocol matched to your artery scan score.
- GenresHealth
409 pages, Paperback
Published July 21, 2026
About the author
Anthony G. Jay
3 books25 followersANTHONY G. JAY, PH.D., is the President and CEO of AJ Consulting Company, which he founded in 2010.
Dr. Jay earned a B.A. with a double major in Biology and Theology from Ave Maria University in Naples, Florida, where he conducted early research on HIV inhibitors. Following his undergraduate studies, he investigated lentiviruses in the context of Alzheimer's disease for the U.S. Department of Veterans Affairs. He went on to earn his Ph.D. in Biochemistry from the Boston University School of Medicine, specializing in fats, hormones, and cholesterol. Dr. Jay later spent three years as a scientific researcher at the Mayo Clinic in Rochester, Minnesota, focusing on stem cells, genetics, epigenetics, and infrared light. He left Mayo Clinic when the institution implemented a COVID-19 vaccine mandate.
Today, alongside leading AJ Consulting Company and public speaking, Dr. Jay is a bestselling author. He and his wife homeschool their five children.
Dr. Jay earned a B.A. with a double major in Biology and Theology from Ave Maria University in Naples, Florida, where he conducted early research on HIV inhibitors. Following his undergraduate studies, he investigated lentiviruses in the context of Alzheimer's disease for the U.S. Department of Veterans Affairs. He went on to earn his Ph.D. in Biochemistry from the Boston University School of Medicine, specializing in fats, hormones, and cholesterol. Dr. Jay later spent three years as a scientific researcher at the Mayo Clinic in Rochester, Minnesota, focusing on stem cells, genetics, epigenetics, and infrared light. He left Mayo Clinic when the institution implemented a COVID-19 vaccine mandate.
Today, alongside leading AJ Consulting Company and public speaking, Dr. Jay is a bestselling author. He and his wife homeschool their five children.
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Displaying 1 - 3 of 3 reviews
August 12, 2026
Not a normal "cholesterol is bad" heart disease book! Let me know what you think here!
September 24, 2026
★★★★★
Sugar Beat offers a fascinating and thought-provoking look at the relationship between sugar, metabolic health, and cardiovascular disease. The book presents its ideas in an accessible way, making complex topics easier to understand without becoming overly technical. I especially appreciated the focus on how everyday dietary choices may influence long-term arterial health and overall well-being.
The discussion of plaque, blood sugar, inflammation, and metabolic factors provides plenty of information to consider, while the emphasis on emerging research makes the book feel timely and relevant. It encouraged me to think more carefully about the foods I regularly consume and how small changes could potentially support better health.
What stood out most was the author's effort to challenge conventional assumptions and encourage readers to look more closely at the science behind heart health. Whether you are already interested in nutrition or simply want to learn more about the factors that may affect cardiovascular wellness, this book provides plenty of material for reflection.
Overall, Sugar Beat is an engaging and informative read that left me with a greater appreciation for the connection between diet and heart health. A worthwhile five-star read for anyone interested in nutrition, metabolic health, and cardiovascular science.
Sugar Beat offers a fascinating and thought-provoking look at the relationship between sugar, metabolic health, and cardiovascular disease. The book presents its ideas in an accessible way, making complex topics easier to understand without becoming overly technical. I especially appreciated the focus on how everyday dietary choices may influence long-term arterial health and overall well-being.
The discussion of plaque, blood sugar, inflammation, and metabolic factors provides plenty of information to consider, while the emphasis on emerging research makes the book feel timely and relevant. It encouraged me to think more carefully about the foods I regularly consume and how small changes could potentially support better health.
What stood out most was the author's effort to challenge conventional assumptions and encourage readers to look more closely at the science behind heart health. Whether you are already interested in nutrition or simply want to learn more about the factors that may affect cardiovascular wellness, this book provides plenty of material for reflection.
Overall, Sugar Beat is an engaging and informative read that left me with a greater appreciation for the connection between diet and heart health. A worthwhile five-star read for anyone interested in nutrition, metabolic health, and cardiovascular science.
September 6, 2026
Probably the best book I’ve read about one of the most important health topics - hidden insulin resistance and the insidious effect of dietary sugar. I really appreciate in-depth information made accessible to a general reader without being overwhelming.
Displaying 1 - 3 of 3 reviews