Authority Positioning allows you to be viewed as the trusted and valued expert in your business niche. Your positioning determines how your clients view you, whether or not they trust you, and if they will choose to do business with you. Leonardo Habegger is a serial entrepreneur, the founder and co-founder of several companies in Europe and the States, and the creator of the Seven Millionaire Moves. Habegger is passionate about helping people celebrate their uniqueness and excel within their business niche. Use the Seven Millionaire Moves outlined in this book to develop Authority Positioning for yourself so you can achieve massive success! In this book you will The 7 Millionaire Moves and how to use each one to position yourself as the expert in the eyes of your clients… The 3 Most Powerful and Effective marketing strategies that will put you ahead of your competition... The Top 4 Ingredients for Success that reveal exactly what it takes to have a winning business... The must-do multipliers that catapult your authority to stratospheric levels… and much, much more...
If you haven't read a book on how to be a leader in your niche, then this is a good introduction. If you have read a couple of these books, this book will not add any new knowledge.
It is one of those books, that simply has compiled a long list of theories, and added a few stories, supported by the author's assurance of how it worked for him.
I would leave out the last chapter, and get a better book.
But all in all, it does what is supposed to, but is not a life changing book. The content is to generic and seen-before-ish, and there is less charm and personality in my pile of laundry, than in this book.
This book was enjoyable for me, and I finished it in a sitting. It has very useful pointers to think through when looking at your career / business strategy for next steps.