🤠 Branded - Bonnie Poirier
⭐ 2.5/5
Thank you to the publisher and NetGalley for providing me with an advance copy in exchange for an honest review.
I really wanted to like this one.
Dark romance? ✔️
Cowboys? ✔️
Rival ranching families? ✔️
Possessive MMC? ✔️
On paper, Branded had so many ingredients that should have worked for me. Unfortunately, the execution just felt messy.
From the opening chapters, I felt like I had been dropped into the middle of a story rather than introduced to it. Things start happening immediately, before I'd really had an opportunity to understand who these characters were or become emotionally invested in what was happening to them. And that feeling followed me throughout much of the book.
There was a lot of telling rather than showing, particularly through the characters' internal monologues. I was frequently being told how someone felt, what something meant or how important a connection was rather than watching those things develop naturally on the page. My biggest struggle, though, was with the characters themselves.
Lennox initially had SO much potential. She's introduced as brave, capable and resilient - a rancher's daughter who knows exactly what she's getting herself into and is strong enough to hold her own in some pretty intense situations. I liked her! But as the story progressed, that characterisation seemed to disappear.
Instead of watching her strength evolve alongside everything she experiences, she gradually became increasingly unsure, insecure and dependent. Of course trauma can change someone, and vulnerability certainly doesn't make a character weak, but the transition didn't feel intentional or explored enough for me to see it as character development. It simply felt inconsistent with the Lennox we'd initially met. And unfortunately, she wasn't the only character who felt inconsistent...
Sebastian's mother also felt like two different characters. At times she's portrayed as this intimidating, cold and exacting matriarch, and then suddenly she's almost playing saviour. I struggled to reconcile those sides of her because there wasn't enough development connecting them. And then she essentially disappears... we literally don't see her again Ma'am??? Where did you GO? 😭
The romance itself was another major sticking point. I'm a dark romance reader. I know what genre I've walked into, and I'm certainly not expecting every relationship to model healthy communication and impeccable decision-making. But even within dark romance, I still need to understand and believe in the relationship I'm being asked to root for...
Given the circumstances surrounding Lennox and Sebastian's relationship - and particularly the way Sebastian initially treats her as something he possesses rather than a person - I needed a LOT more work to get me from that to happily rooting for them as a couple. Most importantly: WHERE. WAS. THE. GROVELLING?!
Sir, you cannot behave like THAT and then simply stroll into the romance portion of the programme. There are FEES TO PAY 😭
I also struggled with how consent was handled in certain moments. I know dubious consent and complicated power dynamics aren't unusual within dark romance, but the execution here didn't work for me personally. Rather than feeling deliberately explored as part of the darker nature of the relationship, some moments felt careless.
And there were so many missed opportunities!
The conflict in this book could have been one of the strongest parts of the story. We have rival ranching families and drama. We have threat and danger. And we have two strong ranching families, each with their own loyalties and very protective, alpha patriarchs, coming together to deal with that danger. And yet when their worlds eventually collide, we don't get to see them actually interact on page. I expected more between Sebastian and Lennox’s fathers. These are two strong personalities with a lot at stake, and bringing them face-to-face felt like such an obvious opportunity for tension or reluctant respect or… something.
That's ultimately what frustrated me most about Branded: I could see the potential. The premise was there. The family conflict was there. Lennox had the foundations of a compelling FMC. And dark romance set against rival ranching families absolutely could have been my kind of book.
I just needed more development, more consistency and more time actually watching these characters and relationships unfold.
⭐ 2.5/5 - Dark romance and cowboys should've had me in a chokehold. Unfortunately, the execution never quite saddled up.