Change the Game: How to Start, Run, and Really Make Money with Your Own Independent Hip Hop Record Label

by Walt F.J. Goodridge

Originally entitled Rap;This Game of Exposure when first published in 1992, this is updated edition of The Hip Hop Music Industry's First Do it Yourself Guide for Starting, Running and REALLY making money independently!

The Change the Game Record Label Game Plan shows how to
-Monitor your OPERATIONS
-Find, sign and develop talented ARTISTS
-Create your PRODUCT on CD or other media
-MARKET, Promote & Advertise it…
-SELL IT to stores, distributors and to the public
-Maximize additional streams of INCOME
-RECOUP your expenses
-PAY the players
-Make a PROFIT &
-GROW your business

Endorsed by the Source, Chuck D., Wendy Day of Rap Coalition and many others!

294 pages, Paperback

First published January 1, 2004

About the author

"Once upon a time, there was a Jamaican civil engineer living in New York who hated his job, followed his passion, started a sideline business publishing his own books, made enough money to quit his job, escaped the rat race, ran off to a tropical island in the South Pacific, and started a tourism business so he could give tours of the island to pretty girls every day....and live a nomadpreneur's dream life."