Competitive Intelligence: How to Stay a Step Ahead, Improve Your Competitiveness and Gain Competitive Advantage

by Gavin Bird

What is it your competitors don't want you to know? And what would you be able to do if you knew it?

Gavin Bird is the Founder and CEO of Avian Competitive Intelligence, a UK based CI Consultancy.

He has made it his mission to challenge conventional CI practice and simplify a concept that in his mind has become far too complex. 

Gavin’s believe is simple. There really is only one reason to use it, and only one way to determine its value. If actioning the intelligence does not in anyway lead to an increase in profit it really is just information, and information on its own will not change your business.

In his book Gavin explains the steps you can use to easily implement your own Competitive Intelligence programme and turn information into distinct competitive advantage.

Here is a preview of what you will learn... What is Competitive Intelligence and why it will help you increase your profit. The purpose of CI. Don't let anyone tell you otherwise!  Learn the 6 steps to gathering intelligence and how to implement them in your business  How to use Intelligence to gain a clear advantage  How you can protect your businesses sensitive information from other CI businesses  Much, Much more Don't let your competitors win. Learn how to create unstoppable competitive advantage and download this book today! 

Tags: Competitive Advantage

50 pages, Kindle Edition

First published May 24, 2015