This book covers the fundamental concepts of data mining, to demonstrate the potential of gathering large sets of data, and analyzing these data sets to gain useful business understanding. The book is organized in three parts. Part I introduces concepts. Part II describes and demonstrates basic data mining algorithms. It also contains chapters on a number of different techniques often used in data mining. Part III focuses on business applications of data mining.
Fair book for beginner in data mining. Very easy to read, but without much deep understanding of statistical theories whatsoever. I'm not sure what this book is "advanced" about...