Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas

by Mark Earls, John V. Willshire (Illustrator)

THE #1 HACK FOR SMARTER MARKETING

We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways.

But rather than this endless search for a brilliant and novel solution, why don't you just copy something that’s worked before?

Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization.

Based on extensive research and proven examples, Copy, Copy, Copy provides over 50 strategies that you can use right away to copy, borrow or steal as the basis for better ideas – faster. If it’s good enough for Elvis, Newton, Shakespeare, The British Olympic Cycling Team and Great Ormond Street Hospital, isn’t it good enough for you?

‘This delightful book argues convincingly that transferring ideas usually produces greater value than cooking them up from scratch. And then shows you how.’ — Rory Sutherland, Vice Chairman, Ogilvy London and the Spectator Magazine’s Wikiman

‘Yet another entertaining handbook from the acclaimed Herdmeister for anyone involved in marketing, behavioural change and understanding why we all make the choices we make. Earls convincingly disrupts convention about what is innovation – though "praxis". This is jammed with great case studies and 52 actionable strategies.’ — Stephen Maher, Chairman, The Marketing Society and CEO, MBA

 ‘Yet again this leading British business thinker has got us to see the world we inhabit today in fresh and mind-altering ways. A book which marries theory and practice better than the vast majority out there. Most of all his message of copying one’s way to greatness is entertaining, counter-intuitive and fun.’ — David Abraham, CEO Channel 4 PLC

Genres: Nonfiction

201 pages, Kindle Edition

First published October 1, 2014

Reviews

[Kevin Fulton · Rating 3 out of 5]

This book is a practical approach to marketing/advertising. I found the content to be ok. It was pretty simplistic. It was a helpful introduction, but felt like it should've been a series of blogposts instead of a book.
I think the content it 2 stars. What makes it 3 is the design. The book is attractively designed. I think it is one that I might reference for formatting ideas in the future.

[Andrea · Rating 4 out of 5]

Good thoughts. Liked the practical examples in the second part of it.

[Tim · Rating 3 out of 5]

Mark Earls makes the case for the copiers of the world, but not just any copier. He makes the case for a special kind, one that takes tangible products and creates a better solution. Which as Mark laid out is where most great products come from . From a business standpoint it makes more sense to focus on innovations rather than inventions .

I agree with Mark on most of this book. I think we romanticize about being the original person to start things off. It makes us loose sight of what we are trying to do.

Yet I still felt that this book lacked something. It wasn't the writing, nor was it the illustration. It just felt like one of those marketing books that you read once and never return to again.

[Kevin · Rating 5 out of 5]

http://greatesthitsblog.com/copy-copy...