FREE CHOICE: Reclaiming health, happiness and self worth in the age of mass persuasion.

by Clare Dimond

Want to change how you look?Would a new car or watch make you happier?Do you try to eat well but can't resist unhealthy food and drink?The world’s most powerful and creative thought-changing experts are in advertising agencies and consumer goods companies. They invest billions to create the needs, insecurities, aspirations and cravings that will make us buy their products.The end result is that we often end up feeling inadequate, unattractive, out of pocket, unable to resist temptation and with cupboards full of stuff we don’t need or use.Clare Dimond, global marketing consultant and meditation teacher, analyses the hidden power of the persuasive machine to see how we can free our minds to make genuine choices and change the face of consumerism for the good of us all.

168 pages, Kindle Edition

First published May 21, 2015