Hubbard & O'Brien motivate the study of economics through real business examples. The book motivates users by demonstrating how real business uses economics to make real decisions on a daily basis. Covers the different Market Structures in an intuitive fashion so that readers of all backgrounds and fields can grasp the importance and flow of these concepts. Chapter opening cases, examples and figures motivate the economic principles covered, while Solved Problems provide models of how to solve an economic problem – keeping readers focused on the main ideas of each chapter, and preventing them from getting bogged down due to a lack of basic math or "word problem" skills. Cover a core of microeconomics topics, then lend an additional business emphasis by covering one or more optional chapters: Business Firms, Corporate Governance, and the Stock Market; Monopolistic Competition: The Competitive Model in a More Realistic Setting; or Pricing Strategy. MARKET : For anyone in business who wants to benefit from understanding the economic forces behind their work.
I am forced to give this textbook a lousy review. There is nothing actually wrong with the content, which is standard neo-classical microeconomics. It is that the content of the text is not well matched to the exercises and students struggle with the homework. In many cases the knowledge needed to answer a particular exercise is not imparted in the text. It is as if the text had been revised from previous versions without the problems being revisited as well.
Finally finished with economics classes. This book was easy enough to read and understand. Helpful sections after some of the chapters that walk you through calculations.
If you like to read about microeconomics this might be an enjoyable textbook. I don't really know, it was tough class and occasionally a real zzzzzzzzzzzzzzzzzzzzzzzzzzz. Glad I finished it. That's something right?