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Who How WOW: The Curiously Nerdy Guide to Product Communication
Most products don't lose because they're worse.
They lose because no one understands them fast enough to choose.
In a world drowning in content, Who How WOW, The Curiously Nerdy Guide to Product Communication offers a different uncover the product truth, make it impossible to miss, and let the product tell its own story.
Drawing on years of experience at Upstream 360, the world's first and only Product Communication Agency, Mike Thomas and Ben Patrick share the frameworks behind the 3-Second WOW, WOW Workshops, and the Studio Lab, revealing how some of the world's most iconic brands turn breakthrough innovation into product communication people instantly see, understand, and believe.
The products that win aren't the ones with the loudest stories.
They're the ones people understand the fastest.
They lose because no one understands them fast enough to choose.
In a world drowning in content, Who How WOW, The Curiously Nerdy Guide to Product Communication offers a different uncover the product truth, make it impossible to miss, and let the product tell its own story.
Drawing on years of experience at Upstream 360, the world's first and only Product Communication Agency, Mike Thomas and Ben Patrick share the frameworks behind the 3-Second WOW, WOW Workshops, and the Studio Lab, revealing how some of the world's most iconic brands turn breakthrough innovation into product communication people instantly see, understand, and believe.
The products that win aren't the ones with the loudest stories.
They're the ones people understand the fastest.
137 pages, Hardcover
Published July 28, 2026
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