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Big Store Window
In a spectacular livestream from New York City’s Times Square, drones lift a tarp off The Window, a ten-story glass building filled with captivating human-like figures modeling daily tasks behind every windowpane. Patrick Turner, founder and CEO of P.T. Global Innovation, a trusted pharmaceutical monopoly, introduces the structure as the world’s first museum of humankind’s future.
28-year-old Cole Edwards, a troubled former P.T. Global employee, watches in dismay as Turner invites the public to help perfect the society of the future. A simple injection, Turner claims, will give every parent exactly what they flawless, defect-free children. Soon, doctors, scientists, celebrities, and world leaders hail The Window’s groundbreaking eugenic solution. News outlets urge the public to do their part in healing humanity by ridding future generations of undesirable hereditary traits. Trusting the science, pregnant women around the world eagerly undergo injections as The Window and its global pop-up clinics make them available.
But some question P.T. Global’s methods, and intentions. Small pockets of resistance emerge. Cole and his ex-lover, Julia Sommers, reunite to find their place in the fight against Turner’s campaign. Racing toward an artificially engineered generation at P.T. Global Innovation’s hand—or its opposition redirecting public opinion—alternate stances vie for humanity’s fate.
Tyler Marioni’s Big Store Window is a fast-paced dystopian thriller that examines the ethical dilemmas surrounding pharmaceutical marketing, scientific infallibility, and eugenics.
28-year-old Cole Edwards, a troubled former P.T. Global employee, watches in dismay as Turner invites the public to help perfect the society of the future. A simple injection, Turner claims, will give every parent exactly what they flawless, defect-free children. Soon, doctors, scientists, celebrities, and world leaders hail The Window’s groundbreaking eugenic solution. News outlets urge the public to do their part in healing humanity by ridding future generations of undesirable hereditary traits. Trusting the science, pregnant women around the world eagerly undergo injections as The Window and its global pop-up clinics make them available.
But some question P.T. Global’s methods, and intentions. Small pockets of resistance emerge. Cole and his ex-lover, Julia Sommers, reunite to find their place in the fight against Turner’s campaign. Racing toward an artificially engineered generation at P.T. Global Innovation’s hand—or its opposition redirecting public opinion—alternate stances vie for humanity’s fate.
Tyler Marioni’s Big Store Window is a fast-paced dystopian thriller that examines the ethical dilemmas surrounding pharmaceutical marketing, scientific infallibility, and eugenics.
267 pages, Kindle Edition
Published August 18, 2026
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Displaying 1 - 14 of 14 reviews
October 9, 2026
Big Store Window
Interesting, enjoyable and plausible story about big pharma moving faster and than the science for the sake of big money.
Interesting, enjoyable and plausible story about big pharma moving faster and than the science for the sake of big money.
August 18, 2026
Dystopian thriller in its premise, yet unsettlingly familiar in its execution, the story follows Cole Edwards, a young man who has spent two years working for the pharmaceutical conglomerate P.T. Global Innovation. But after witnessing disturbing medical malpractice and horrific events that force him to question everything he thought he knew, Cole’s life is turned completely upside down.
I almost wonder if I should even label this story as dystopian because the events in this book don't feel unimaginable. In fact, that's what makes it so unsettling. So much of it feels plausible in this day and age some of it even feels eerily close to things we see happening around us, while the rest feels like something that could very well happen in the near future. The plot is so well established and grounded that, at times, reading this felt less like reading a novel and more like watching a real-life, well-documented documentary unfold.
One of my favourite things about the book was Cole himself. He is such an admirable protagonist, and I loved how steadfast he remained in his morals from beginning to end. Even when circumstances became difficult, he never seemed willing to compromise what he believed was right. He is righteous, courageous and kind.
And then there is the book's emphasis on thinking for yourself and making conscious decisions which honestly became one of my favourite aspects of the story. Cole constantly challenges the idea of blindly accepting what you're told, and that really resonates with me.
Especially in a world where we are constantly surrounded by unverified information, unreliable news, conflicting narratives and people more than willing to let someone else do their thinking for them, these themes felt incredibly relevant. The story raises so many questions about who we trust, where our information comes from and whether we are actually making our own decisions or simply accepting the version of the truth presented to us.
That was what made The Big Store Window so thought-provoking for me. It draws uncomfortable parallels with the realities of our world, particularly when it comes to science, medicine, money, power and the media. I found myself stopping more than once to think about just how easily some of these events or similar to them could translate into reality.
I also really enjoyed the characters beyond Cole. The cast is wonderfully varied and well developed, and I particularly loved his relationship with Julia. Their dynamic brought another layer to the story and gave us a chance to see Cole beyond the circumstances that were constantly testing his convictions.
Once I started reading, it was genuinely hard to stop. The story flows so effortlessly, the characters kept me invested, and the realistic nature of the plot made everything feel even more immediate. Tyler Marioni has done a fantastic job creating a story that is both entertaining and thought-provoking without losing sight of the people at its heart.
The Big Store Window was an unexpectedly gripping read for me one that entertained me while also leaving me with plenty to think about. If you enjoy stories with dystopia, eugenics, ethical dilemmas, and scientific infallibility I highly recommend picking this one up when it releases on August 18th.
Thank you so much to @DartFrogBooks and @TylerMarioni for this ARC.
I almost wonder if I should even label this story as dystopian because the events in this book don't feel unimaginable. In fact, that's what makes it so unsettling. So much of it feels plausible in this day and age some of it even feels eerily close to things we see happening around us, while the rest feels like something that could very well happen in the near future. The plot is so well established and grounded that, at times, reading this felt less like reading a novel and more like watching a real-life, well-documented documentary unfold.
One of my favourite things about the book was Cole himself. He is such an admirable protagonist, and I loved how steadfast he remained in his morals from beginning to end. Even when circumstances became difficult, he never seemed willing to compromise what he believed was right. He is righteous, courageous and kind.
And then there is the book's emphasis on thinking for yourself and making conscious decisions which honestly became one of my favourite aspects of the story. Cole constantly challenges the idea of blindly accepting what you're told, and that really resonates with me.
Especially in a world where we are constantly surrounded by unverified information, unreliable news, conflicting narratives and people more than willing to let someone else do their thinking for them, these themes felt incredibly relevant. The story raises so many questions about who we trust, where our information comes from and whether we are actually making our own decisions or simply accepting the version of the truth presented to us.
That was what made The Big Store Window so thought-provoking for me. It draws uncomfortable parallels with the realities of our world, particularly when it comes to science, medicine, money, power and the media. I found myself stopping more than once to think about just how easily some of these events or similar to them could translate into reality.
I also really enjoyed the characters beyond Cole. The cast is wonderfully varied and well developed, and I particularly loved his relationship with Julia. Their dynamic brought another layer to the story and gave us a chance to see Cole beyond the circumstances that were constantly testing his convictions.
Once I started reading, it was genuinely hard to stop. The story flows so effortlessly, the characters kept me invested, and the realistic nature of the plot made everything feel even more immediate. Tyler Marioni has done a fantastic job creating a story that is both entertaining and thought-provoking without losing sight of the people at its heart.
The Big Store Window was an unexpectedly gripping read for me one that entertained me while also leaving me with plenty to think about. If you enjoy stories with dystopia, eugenics, ethical dilemmas, and scientific infallibility I highly recommend picking this one up when it releases on August 18th.
Thank you so much to @DartFrogBooks and @TylerMarioni for this ARC.
September 20, 2026
Thank you so much to @DartFrogBooks and @TylerMarioni for the ARC.
My thoughts on Big Store Window are a little scattered, much like my reading experience with it.
At first, I really connected with Cole. His skepticism about diary writing, his “old soul” personality, and that feeling of “How can someone write about me without even knowing me?” made him feel surprisingly real. He felt like an ordinary person watching events unfold—someone who wanted to speak up but didn't necessarily have the power to do so.
Unfortunately, the more the story established his “good” side and vulnerability, the less real he felt to me. Cole is repeatedly placed in situations where he does the right thing, to the point where he starts feeling a little too good to be entirely believable. He is also described as having anxiety and frequent panic attacks, but apart from one scene, this isn't really shown or explored until it suddenly becomes much more prominent towards the end. That disconnect made his characterization feel more constructed than organic.
The relationship between Cole and Julia also didn't quite make sense to me. One day they're strangers, the next they're lovers, then Julia disappears, and when she reappears, it's almost as if they were never apart. I couldn't quite follow the emotional progression of their relationship.
The imagery is definitely one of the strengths of the book. There are lines that genuinely stayed with me:
Blessing or curse, human nature remains a mysterious oddity.
That one particularly rang true for me.
However, there are also quite a lot of metaphors. Some worked beautifully, while others felt like they were trying a little too hard. For example:
But then I recognize the incoming road of situational envy, and I know it’s a traditionally dark path with spilled concrete gripping the tires of so many generations.
and
Draw back the curtains, crack open my coffin.
I appreciated the creativity, but there were enough of these moments that they sometimes became distracting.
The pacing was probably my biggest issue. The story itself moves fairly quickly, but the frequent explanations of what something is, what it means, or its history slow it down considerably. There is also an interesting contrast between scientific jargon and very ordinary references like favourite songs and movies, but it didn't always flow naturally for me.
Some scenes felt unnecessary or forced. There were moments where it seemed as though the story needed one more good deed to happen, and something was added to make that happen—the drug-addiction policy and the toy-store haul for the orphanage being two examples. Some company names also felt a little too on-the-nose without adding much to the actual plot.
And then there were the movie scenes. Something ominous would be happening in the world, and the characters would sit down to watch a movie—usually unnamed and described rather vaguely. It happened often enough that I started noticing the pattern.
The book also made me think about helplessness, how easily people can be influenced, and how ordinary people respond when faced with situations much bigger than themselves. And in that sense, I do think Tyler Marioni succeeded in making me think.
Unfortunately, the gore was a bit much for me. It comes towards the beginning of the ending stretch, and there is a lot of it packed into a relatively short span. It felt too sudden and too brief for me to really connect with what those scenes were trying to achieve.
Overall, Big Store Window had some genuinely interesting ideas, strong imagery, and moments that felt remarkably human. I just found the pacing, overuse of metaphors, lengthy explanations, some forced-feeling scenes, and inconsistencies in Cole's characterization difficult to get past.
Still, the book's underlying ideas about human nature, helplessness, influence, and how easily people can be swayed are worth thinking about.
A thought-provoking book, even if it ultimately remained a 2⭐ read for me.
Rating: 2⭐️
My thoughts on Big Store Window are a little scattered, much like my reading experience with it.
At first, I really connected with Cole. His skepticism about diary writing, his “old soul” personality, and that feeling of “How can someone write about me without even knowing me?” made him feel surprisingly real. He felt like an ordinary person watching events unfold—someone who wanted to speak up but didn't necessarily have the power to do so.
Unfortunately, the more the story established his “good” side and vulnerability, the less real he felt to me. Cole is repeatedly placed in situations where he does the right thing, to the point where he starts feeling a little too good to be entirely believable. He is also described as having anxiety and frequent panic attacks, but apart from one scene, this isn't really shown or explored until it suddenly becomes much more prominent towards the end. That disconnect made his characterization feel more constructed than organic.
The relationship between Cole and Julia also didn't quite make sense to me. One day they're strangers, the next they're lovers, then Julia disappears, and when she reappears, it's almost as if they were never apart. I couldn't quite follow the emotional progression of their relationship.
The imagery is definitely one of the strengths of the book. There are lines that genuinely stayed with me:
Blessing or curse, human nature remains a mysterious oddity.
That one particularly rang true for me.
However, there are also quite a lot of metaphors. Some worked beautifully, while others felt like they were trying a little too hard. For example:
But then I recognize the incoming road of situational envy, and I know it’s a traditionally dark path with spilled concrete gripping the tires of so many generations.
and
Draw back the curtains, crack open my coffin.
I appreciated the creativity, but there were enough of these moments that they sometimes became distracting.
The pacing was probably my biggest issue. The story itself moves fairly quickly, but the frequent explanations of what something is, what it means, or its history slow it down considerably. There is also an interesting contrast between scientific jargon and very ordinary references like favourite songs and movies, but it didn't always flow naturally for me.
Some scenes felt unnecessary or forced. There were moments where it seemed as though the story needed one more good deed to happen, and something was added to make that happen—the drug-addiction policy and the toy-store haul for the orphanage being two examples. Some company names also felt a little too on-the-nose without adding much to the actual plot.
And then there were the movie scenes. Something ominous would be happening in the world, and the characters would sit down to watch a movie—usually unnamed and described rather vaguely. It happened often enough that I started noticing the pattern.
The book also made me think about helplessness, how easily people can be influenced, and how ordinary people respond when faced with situations much bigger than themselves. And in that sense, I do think Tyler Marioni succeeded in making me think.
Unfortunately, the gore was a bit much for me. It comes towards the beginning of the ending stretch, and there is a lot of it packed into a relatively short span. It felt too sudden and too brief for me to really connect with what those scenes were trying to achieve.
Overall, Big Store Window had some genuinely interesting ideas, strong imagery, and moments that felt remarkably human. I just found the pacing, overuse of metaphors, lengthy explanations, some forced-feeling scenes, and inconsistencies in Cole's characterization difficult to get past.
Still, the book's underlying ideas about human nature, helplessness, influence, and how easily people can be swayed are worth thinking about.
A thought-provoking book, even if it ultimately remained a 2⭐ read for me.
Rating: 2⭐️
September 26, 2026
big store window was such a good book in the most unexpected way. while i do enjoy some sci-fi, most of my experience with the genre has been in relation to space and aliens, occasionally some really intense physics, so the direction tyler marioni (@tylermarioni) took this book was incredible.
a pharmaceutical company sells one injection that promises parents flawless children, and doctors, celebrities and the news all tell everyone to trust the science. it doesn't sound all that far-fetched with the way the world is going today, especially with how pharmaceutical marketing works and how everything in our society nowadays is suddenly "science based" and striving for physical "perfection".
i loved the way that we're introduced to everything through cole, without it being an explanation of what he was seeing and doing. instead, it very much adopted the stream of consciousness way that i use in my journals. everything was a surprise with almost constant reflection and questioning. it's definitely not something i've seen in a book, and a method i very much enjoyed reading in.
i was enthralled throughout the book, and was recommending it to everyone around me before i even finished the first chapter. it's also the author's first book, which i think is such an achievement. there's a bit of gore in it. i don't mind gore in books, but it's worth knowing going in. it's 100% a book that i will be coming back to.
thank you so much @dartfrog and @tylermarioni for the ARC <3
a pharmaceutical company sells one injection that promises parents flawless children, and doctors, celebrities and the news all tell everyone to trust the science. it doesn't sound all that far-fetched with the way the world is going today, especially with how pharmaceutical marketing works and how everything in our society nowadays is suddenly "science based" and striving for physical "perfection".
i loved the way that we're introduced to everything through cole, without it being an explanation of what he was seeing and doing. instead, it very much adopted the stream of consciousness way that i use in my journals. everything was a surprise with almost constant reflection and questioning. it's definitely not something i've seen in a book, and a method i very much enjoyed reading in.
i was enthralled throughout the book, and was recommending it to everyone around me before i even finished the first chapter. it's also the author's first book, which i think is such an achievement. there's a bit of gore in it. i don't mind gore in books, but it's worth knowing going in. it's 100% a book that i will be coming back to.
thank you so much @dartfrog and @tylermarioni for the ARC <3
August 31, 2026
This book is a pure sci-fi dystopian nightmare. or a dream, if you believe in a need to create Perfect People. a quest or a mission to eradicate "undesirable" traits in people, in next generations... sounds familiar? yeah, I thought so too.
but it's not as straightforward though.
There is resilience. There is personal growth. There is ethics in science, and there are implications for tech advancements - and the more you think of those, the more you will realize that this is way deeper than it seems at first.
The book somehow turns from a dystopian thriller into a book filled with psychological insights and emotional depth. It’s more than just a story about science, technology, and future, it's more of a story of human experiences.
Cole, the MC, is the one who makes the story to be what it is. Cole is the one who will make you feel like you are living it - though Cole's eyes, heart, and soul.
There is empathy, there is hope, there is sadness, and there is resilience.
Also, it’s strangely realistic.
but it's not as straightforward though.
There is resilience. There is personal growth. There is ethics in science, and there are implications for tech advancements - and the more you think of those, the more you will realize that this is way deeper than it seems at first.
The book somehow turns from a dystopian thriller into a book filled with psychological insights and emotional depth. It’s more than just a story about science, technology, and future, it's more of a story of human experiences.
Cole, the MC, is the one who makes the story to be what it is. Cole is the one who will make you feel like you are living it - though Cole's eyes, heart, and soul.
There is empathy, there is hope, there is sadness, and there is resilience.
Also, it’s strangely realistic.
September 15, 2026
Thank you for the ARC!
I would say this story plot is somehow happening in our current life. Leaders around the world, the wealthy, are greedy to change whatever they have in mind and make it into reality. However, who would the testing goes to? Animals? Human?
Human would be willing to sacrifice their life to do the experiment on themselves, because of the rewards given. Sometimes due to their gambling addiction, blind following other visions, drugs addiction, etc. however, the wealthy usually will only experiment on themselves after the tests are deemed 99% successful.
Altering one dna to ensure only perfect and healthy children are born would be a dream come true. But what would be the consequences of doing so?
I would say this story plot is somehow happening in our current life. Leaders around the world, the wealthy, are greedy to change whatever they have in mind and make it into reality. However, who would the testing goes to? Animals? Human?
Human would be willing to sacrifice their life to do the experiment on themselves, because of the rewards given. Sometimes due to their gambling addiction, blind following other visions, drugs addiction, etc. however, the wealthy usually will only experiment on themselves after the tests are deemed 99% successful.
Altering one dna to ensure only perfect and healthy children are born would be a dream come true. But what would be the consequences of doing so?
September 20, 2026
Thanks for the Arc for this dystopian thriller about the horrors of trying to create a perfect society.
Great premise, definitely a cautionary tale of what could happen as we continue to push the boundaries of science and the lack of humanity that companies tend to force on their workers.
When former employees of PT Global Cole Edwards and Julia Sommers pair up to reveal the horrors of their previous employer, they find a resistance that may be just as rough as the company they are trying to take down.
Gritty and gruesome in some parts, but overall worth the ride.
Great premise, definitely a cautionary tale of what could happen as we continue to push the boundaries of science and the lack of humanity that companies tend to force on their workers.
When former employees of PT Global Cole Edwards and Julia Sommers pair up to reveal the horrors of their previous employer, they find a resistance that may be just as rough as the company they are trying to take down.
Gritty and gruesome in some parts, but overall worth the ride.
October 16, 2026
A very raw and real depiction of what science could become if it goes out of hand. I love how smartly the story is taken forward. I love the storyline and how Cole and Julia deal with the reality and how they handle it. The real depiction of Adam Cain and Carmella also makes total sense.
As a science professional, I appreciate the nuance of the work. And I can clearly see that the background work that has been done to enhance this work.
As a science professional, I appreciate the nuance of the work. And I can clearly see that the background work that has been done to enhance this work.
August 21, 2026
This dystopian novel parallels unsettling themes in real life that lingered with me. We’re living in a world of conflicting narratives and scary technology, which really hit home for me. Cole Edwards is a phenomenal main character who questions what he’s witnessing and holds firm to his morals in a way everyone should. This book is perfect for anyone seeking a thought-provoking thriller.
August 30, 2026
This is a very exciting read. You never know what is going to happen next. For me a good book is one I can fully visualize and feel part of. I loved how descriptive it is. It’s a great book one I will read again. It has everything humor, thought provoking subject matter, philosophical references, grounded morals, an all around good message.
September 6, 2026
Big Store Window is a dystopian thriller. This book had me reflecting on my values and life experiences. Excellent read and very intriguing. This book will make you think if you are a flight or fight type of person. And, then make you doubt your decisions.
August 26, 2026
Amazing. Truly captivating and innovative.
September 11, 2026
ARC Read.
August 20, 2026
Such a Realistic read!!!!
Such a good read! It felt so realistic it really makes you think about the world we live in. Each character captures your attention making it impossible to put down! This book provides a huge wake up call to where our society is heading and what is actually important in life. Wonderfully written would highly recommend.
Such a good read! It felt so realistic it really makes you think about the world we live in. Each character captures your attention making it impossible to put down! This book provides a huge wake up call to where our society is heading and what is actually important in life. Wonderfully written would highly recommend.
Displaying 1 - 14 of 14 reviews