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Secrets of Online Entrepreneurs: How Australia's Online Mavericks, Innovators and Disruptors Built Their Businesses ... And How You Can Too
Discover the secrets of success behind Australia's top online businesses and maximise your own online potential Secrets of Online Entrepreneurs is the ultimate ‘how to' guide for creating, building, and selling an online business. Packed with inspiring stories of how some of Australia's most successful online entrepreneurs built their businesses, these internet mavericks will reveal the secrets of their success and provide valuable insights into how anyone with a hobby, passion, or innovative business idea can take advantage of the vast opportunities that a global market now offers.
Whether you want to build an online business from scratch or amplify your existing online presence, these hard-hitting interviews will give you the practical tools, tips, and strategies you need to fast-track your business idea and take it from concept to completion. You'll discover what industries are ready for disruption, how to spot a profitable niche, how to growth hack a database, why most online businesses fail, how to access a vast array of free tools to help you get your online idea off the ground, and much more. Most importantly, you'll discover why there's never been a better time to launch an online business.
Discover the 7-step process for building an online business that will exponentially increase your likelihood of success Learn how to measure, test, and evaluate demand for an online product or service before you launch it Access the templates, cheat sheets, websites, and apps used by the entrepreneurs to build their businesses and learn how you can apply them to your business too. Don't miss this next wave of industry disruption. Get on board the internet express and snare a slice of the pie for what promises to be one of the most transformational times in business history.
Whether you want to build an online business from scratch or amplify your existing online presence, these hard-hitting interviews will give you the practical tools, tips, and strategies you need to fast-track your business idea and take it from concept to completion. You'll discover what industries are ready for disruption, how to spot a profitable niche, how to growth hack a database, why most online businesses fail, how to access a vast array of free tools to help you get your online idea off the ground, and much more. Most importantly, you'll discover why there's never been a better time to launch an online business.
Discover the 7-step process for building an online business that will exponentially increase your likelihood of success Learn how to measure, test, and evaluate demand for an online product or service before you launch it Access the templates, cheat sheets, websites, and apps used by the entrepreneurs to build their businesses and learn how you can apply them to your business too. Don't miss this next wave of industry disruption. Get on board the internet express and snare a slice of the pie for what promises to be one of the most transformational times in business history.
- GenresBusinessNonfiction
266 pages, Kindle Edition
First published January 1, 2015
12 people are currently reading
78 people want to read
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Displaying 1 - 5 of 5 reviews
May 30, 2018
Summary:
This book offers insights into a range of Australian entrepreneurs and provides some strong, actionable advice in how to set up an online business and stack the deck closer to success. It is a bit dry at times, but is broken up nicely with anecdotes and stories. There is a really good list of useful apps and sites to visit in the back to refer to as you build your business too.
I would recommend this book to anyone seeking to start a business, especially an online business.
The main message I took from this book is that you don't have to do everything, but you do need to do something. Taking one step is fine, because after that comes another step. This comes up in a lot of books and is the recommended approach by many accomplished entrepreneurs. It's worth ingraining this incremental approach into your projects.
Some notable points:
- 7 factors that help create a successful business: purpose, people, planning, profit, positioning, profile and promotion.
- To establish your business model, work our what problem you are solving, and for whom.
- For many entrepreneurs, it is not about what they can get, but about what they can become - and their business is the catalyst for that personal exploration.
- Build a tractor first, then turn it into a Ferrari.
- Google Keyword Planner, Google Trends and buzzsumo.com can help you see much traffic goes to specific words or topics and similarweb.com helps you see how much traffic is going to competitor's websites.
- 4 ways to get instant feedback on an idea:
1. Attend hackathons
2. Run it as a short course
3. Commit publicly to a deadline
4. Create a prototype and send it to your target market
- Top ten markets to watch according to Morris Miselowski:
1. Food
2. Manufacturing
3. Education
4. Lawyers/accountants/service industry
5. Homes
6. Digital payments
7. Universities
8. Medical
9. Fashion
10. Travel
- The pricing rule of 3 states that if buyers are exposed to a third product that costs more than either of the original two, people will usually pick the mid-priced product rather than the cheapest one.
- 9 ways to build trust and credibility for your online business:
1. Awards
2. Social media
3. Media exposure or PR
4. Contact details
5. Photos and product descriptions
6. 'Borrowing' other companies' logoes
7. Testimonials
8. Customer service and refund policies
9. Money-back guarantee
- Unique selling proposition template:
I love ___ but was fed with ___. So I created ___ that ___.
This book offers insights into a range of Australian entrepreneurs and provides some strong, actionable advice in how to set up an online business and stack the deck closer to success. It is a bit dry at times, but is broken up nicely with anecdotes and stories. There is a really good list of useful apps and sites to visit in the back to refer to as you build your business too.
I would recommend this book to anyone seeking to start a business, especially an online business.
The main message I took from this book is that you don't have to do everything, but you do need to do something. Taking one step is fine, because after that comes another step. This comes up in a lot of books and is the recommended approach by many accomplished entrepreneurs. It's worth ingraining this incremental approach into your projects.
Some notable points:
- 7 factors that help create a successful business: purpose, people, planning, profit, positioning, profile and promotion.
- To establish your business model, work our what problem you are solving, and for whom.
- For many entrepreneurs, it is not about what they can get, but about what they can become - and their business is the catalyst for that personal exploration.
- Build a tractor first, then turn it into a Ferrari.
- Google Keyword Planner, Google Trends and buzzsumo.com can help you see much traffic goes to specific words or topics and similarweb.com helps you see how much traffic is going to competitor's websites.
- 4 ways to get instant feedback on an idea:
1. Attend hackathons
2. Run it as a short course
3. Commit publicly to a deadline
4. Create a prototype and send it to your target market
- Top ten markets to watch according to Morris Miselowski:
1. Food
2. Manufacturing
3. Education
4. Lawyers/accountants/service industry
5. Homes
6. Digital payments
7. Universities
8. Medical
9. Fashion
10. Travel
- The pricing rule of 3 states that if buyers are exposed to a third product that costs more than either of the original two, people will usually pick the mid-priced product rather than the cheapest one.
- 9 ways to build trust and credibility for your online business:
1. Awards
2. Social media
3. Media exposure or PR
4. Contact details
5. Photos and product descriptions
6. 'Borrowing' other companies' logoes
7. Testimonials
8. Customer service and refund policies
9. Money-back guarantee
- Unique selling proposition template:
I love ___ but was fed with ___. So I created ___ that ___.
January 22, 2018
Provides concrete examples for us to start our online business from grounds up. Also gives us valuable insights from the experts which writer interviewed. Not US centric (more Australia centric), so it's valuable for us to get rid of any US centric online articles bias related to online business which we usually seen on the internet. Recommended for those who have no technical or IT experience and want to build online business. For those whose already had an IT experience moreover a programmer, I bet you'll not satisfied and ask for more, because some of the recommendations are using free services, etc. which is not so insightful.
July 4, 2018
Comprehensive and insightful. This book provided practical, up to date information and experience from those in the game.
April 25, 2020
Easy to read book which will help you get started and or understand more about the online world.
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April 24, 2017Don't usually read business books.
I quite liked this though how it had lots of different insights through the different people the author interviewed.
I wasn't a huge fan of the structure though. It's one of those reads where I probably won't remember a lot from it.
Overall I did like it though, and who knows, maybe It will have an impact on my future business endeavors.
I quite liked this though how it had lots of different insights through the different people the author interviewed.
I wasn't a huge fan of the structure though. It's one of those reads where I probably won't remember a lot from it.
Overall I did like it though, and who knows, maybe It will have an impact on my future business endeavors.
Displaying 1 - 5 of 5 reviews