Media Planning And Buying

by Arpita Menon

BRAND NEW, Exactly same ISBN as listed, Please double check ISBN carefully before ordering.

364 pages, Paperback

First published December 10, 2009

Reviews

[Himanshu Negi · Rating 3 out of 5]

An Indispensable guide to understanding the ever changing landscape of media in the Indian context.

[Asad Khan · Rating 4 out of 5]

The book is for anyone eager to learn about the different type of 'Media Vehicles' present in India and how they operate in detail. The book intelligently slices the book on the basis of its multiple 'Target Group' and does not necessitate to be read entirely. But, I read it completely and I feel it satisfies as a textbook for the industry as has been said about the book.

The book is engaging and deciphers each concept in an easy to understand language with good brief examples. Although a lot has been said about that examples set in the Indian context, I don't think that's really true as there could've been much more examples with a deeper set of information about the Indian market because the current examples are understandable with or without it being Indian in context. The book is detailed and can get exhaustive but it's better to stick because it serves the purpose. Lastly, a lot has changed since the book was first written and therefore really needs an updated edition.

[Abhishek Hande · Rating 4 out of 5]

Interesting book. Reading it for education purpose

[Anindya · Rating 5 out of 5]

A most definitive guide foe media planning and buying. I didn't have media planning as one of my subjects in my MBA. However reading this book helped a lot