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Mastering the Game: The Human Edge In Sales and Marketing
One of the best books ever written on people skills in selling and marketing, by Kerry Johnson, MBA, Ph.D., the world's expert on Sales Psychology
This 275 page gem will give you new insights into areas like buying signals, the most persuasive colors most affecting buyer behavior, the 12 most persuasive words to use in marketing, discovering how to gain trust in 3 minutes, and closing techniques of the super producers. These are just a few concepts you will learn as well as many more.
This 275 page gem will give you new insights into areas like buying signals, the most persuasive colors most affecting buyer behavior, the 12 most persuasive words to use in marketing, discovering how to gain trust in 3 minutes, and closing techniques of the super producers. These are just a few concepts you will learn as well as many more.
242 pages, Kindle Edition
First published January 1, 1993
1 person is currently reading
13 people want to read
About the author
Kerry L. Johnson
32 books3 followersKerry L. Johnson, MBA, Ph.D. is an internationally known author and speaker who presents at least 12 programs a month to audiences from Hong Kong to Halifax, and from New Zealand to New York. Traveling 8,000 miles each week, he speaks on such topics as "How To Read Your Customer's Mind," "Management Magic: The new technology of leadership," and "Mastering the Art of Business Relationships."
He has been featured on CNN, and CNBC. Dr. Johnson has also lectured at Harvard, Oxford, Purdue and the University of San Diego.
In addition to speaking, Kerry currently writes monthly for fifteen national trade and management magazines whose editors have dubbed him "The Nation's Business Psychologist." He is the author of six books including, MASTERING THE GAME (Louis & Ford), PEAK PERFORMANCE: HOW TO INCREASE YOUR BUSINESS BY 80% IN 8 WEEKS (Prentice-Hall), WILLPOWER: The Secrets of Self-Discipline and his newest book, BEHAVIORAL INVESTING: Why Smart People Make Dumb Mistakes With Their Money. His quarterly newsletter THE WINNING EDGE, is read by nearly 100,000 professionals around the globe.
In the 1970's, Kerry spent two years competing on the International Grand Prix Tennis Tour. He played both singles and doubles matches against some of the world's top tennis players. In 1984, Kerry was recognized by the U.S. Jaycees as one of the Most Outstanding Men in America.
He has been featured on CNN, and CNBC. Dr. Johnson has also lectured at Harvard, Oxford, Purdue and the University of San Diego.
In addition to speaking, Kerry currently writes monthly for fifteen national trade and management magazines whose editors have dubbed him "The Nation's Business Psychologist." He is the author of six books including, MASTERING THE GAME (Louis & Ford), PEAK PERFORMANCE: HOW TO INCREASE YOUR BUSINESS BY 80% IN 8 WEEKS (Prentice-Hall), WILLPOWER: The Secrets of Self-Discipline and his newest book, BEHAVIORAL INVESTING: Why Smart People Make Dumb Mistakes With Their Money. His quarterly newsletter THE WINNING EDGE, is read by nearly 100,000 professionals around the globe.
In the 1970's, Kerry spent two years competing on the International Grand Prix Tennis Tour. He played both singles and doubles matches against some of the world's top tennis players. In 1984, Kerry was recognized by the U.S. Jaycees as one of the Most Outstanding Men in America.
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