Rhetoric: The Art of Persuasion

by Andrew Aberdein, Adina Arvatu

When is it better to use an analogy rather than a simile or a metaphor? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders? In this learned little volume, Adina Arvatu and Andrew Aberdein demonstrate the principles of Rhetoric via its key figures and devices, using numerous examples to show how almost all human communication deploys the time-tested techniques of this most enchanting ancient art.

64 pages, Hardcover

First published February 23, 2016

Reviews

[Jesus · Rating 5 out of 5]

Hooray for this book.

[Heather Jones · Rating 2 out of 5]

Meh.