The Lean Brand: How Brand Innovation Builds Passion, Transforms Organizations and Creates Value

by Jeremiah Gardner

Thousands of startups, corporations -- and even individuals -- are branding themselves incorrectly. Misunderstanding the relationship between brands and customers causes these companies to miss out on millions of dollars of sales and leave their customers unsatisfied.

Great brands do more than just satisfy customers, they create passionate ones.

The Lean Brand is the first book to apply lean principles to brand development to teach you how to develop meaningful relationships with your audience based on a shared journey of value creation.

Distilling years of experience in branding and the lean startup movement, New York Times bestselling author Brant Cooper and sought after branding consultant Jeremiah Gardner join forces to teach you:

- The Lean Brand Framework to understand how customers and brands really interact

- How to use Viability Experiments to test and iterate your brand and find Product-Market-Brand fit

- A set of tools including the Persona Grid, the MVB Canvas, the Experiment Map and the Value Stream Matrix that will help you develop your brand properly

- How successful brands like Buffer and SoulPancake have used lean branding to build a loyal customer base

Genres: Business, Startup

ebook

First published January 1, 2014

About the author

Jeremiah Gardner is an author, speaker, lean brand practitioner, and bulldog lover. He helps startups, entrepreneurs and Fortune 500 organizations reframe the way they think about brand innovation, culture, and leadership. He is the author of The Lean Brand, the first book to apply lean principles to branding, is a sought after speaker, and has been featured in several media outlets including Lifehacker.com, The Guardian, Branding Magazine, and SayDaily. Reach him on Twitter @JeremiahGardner or http://jeremiahgardner.com.

Reviews

[Sam Hysell · Rating 5 out of 5]

Thought this book gave an incredibly practical and impactful framework for building a brand which is so often overlooked when creating a new product. Biggest high level take way was that brand largely breaks down into two parts - the functional value it provides (rational) and the emotional value it provides (irrational) - you should be focused on testing and iterating upon both the same way you do you're actual product.

[David Yarde · Rating 5 out of 5]

Interesting but lengthy read that definitely does the concept of Branding justice.