Building Brand Value: Seven Simple Steps to Profitable Communications

by Bruce Turkel

Bruce Turkel explains how companies and individuals can build their brand value with simple, clear explanations, anecdotes, and illustrations.

Paperback

First published January 1, 2006

Reviews

[Dindy · Rating 5 out of 5]

Turkel is a marketing guru - after 20+ years I thought I knew the score and yet he taught me so much. If you are in the biz it is a must read.

[Crysta · Rating 3 out of 5]

Nice, succinct reminders about clearly communicating your brand. The illustrations were fun, and this quick read was memorable. We should all aspire to fun, memorable, clear communications.