The book itself is a best demo of its philosophy - simple, effective, beautiful, good and trendy contents.
* Simple - it's a short book without jaggons
* Effective - useful guidance and tips for presentation
* Beautiful - nice fonts, bright colors, pictures, quotes, a lot of visual stimulation
* Good and trendy contents - a poster child of Apple and TED talk style of presenting ideas. Topics such as story telling, "big-idea", presenting as experience... I find this contents quite modern