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STOP PREDICTING: 13 lessons from 1,400 attempts to see what was coming.
Most leaders are trying to predict the future.
That is the mistake.
In February 2023, Ron Immink began publishing # strange technologies, weak signals, emerging behaviours and ideas that might — or might not — matter.
Three and a half years and more than 1,400 scenario prompts later, one conclusion stood
Most predictions were wrong. And that was exactly the point.
Because the real advantage is not knowing exactly what happens next. It is noticing change earlier, connecting signals others keep separate, challenging the assumptions underneath your strategy and acting before disruption becomes obvious.
STOP PREDICTING distils that practice into 13 lessons for leaders navigating AI, biotechnology, automation, organisational change and accelerating uncertainty.
You will discover
no single signal matters until it collides with another;every technology eventually becomes easier, cheaper and more accessible;strategy needs a filter, not more trends;context matters more than the AI model;your data is almost certainly worse than you think;organisational design can override strategy;the singularity may already be happening quietly inside your business;AI may be only the warm-up act for the bio-economy;and the most important upgrade in your organisation is still human.This is not a trend report. It is not a forecast.
It is a practical guide to strategic sensing — how to scan more intelligently, see patterns earlier, question what everyone else takes for granted and build the capacity to respond before certainty arrives.
Scan. Filter. Connect. Question. Respond.
The future is not something you predict.
It is something you train for.
That is the mistake.
In February 2023, Ron Immink began publishing # strange technologies, weak signals, emerging behaviours and ideas that might — or might not — matter.
Three and a half years and more than 1,400 scenario prompts later, one conclusion stood
Most predictions were wrong. And that was exactly the point.
Because the real advantage is not knowing exactly what happens next. It is noticing change earlier, connecting signals others keep separate, challenging the assumptions underneath your strategy and acting before disruption becomes obvious.
STOP PREDICTING distils that practice into 13 lessons for leaders navigating AI, biotechnology, automation, organisational change and accelerating uncertainty.
You will discover
no single signal matters until it collides with another;every technology eventually becomes easier, cheaper and more accessible;strategy needs a filter, not more trends;context matters more than the AI model;your data is almost certainly worse than you think;organisational design can override strategy;the singularity may already be happening quietly inside your business;AI may be only the warm-up act for the bio-economy;and the most important upgrade in your organisation is still human.This is not a trend report. It is not a forecast.
It is a practical guide to strategic sensing — how to scan more intelligently, see patterns earlier, question what everyone else takes for granted and build the capacity to respond before certainty arrives.
Scan. Filter. Connect. Question. Respond.
The future is not something you predict.
It is something you train for.
80 pages, Hardcover
Published August 18, 2026
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