What do you think?
Rate this book
Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges
Sales genius is a team sport.
As a B2B sales leader, you know that by Murphy’s Law, despite your team's best efforts, some deals will inevitably get stuck or key relationships will go sour. And too often, it's the most important ones—the last thing you need when millions of dollars are on the line.
"Dealstorming" is Tim Sanders’s term for a structured, scalable, repeatable process that can break through any sales deadlock. He calls it “a Swiss Army knife for today’s toughest sales challenges.” It fixes the broken parts of the brainstorming process and reinvigorates account management for today's increasingly complicated sales environment.
Dealstorming drives sales innovation by combining the wisdom and creativity of everyone who has a stake in the sale. You may think you are applying teamwork to your challenges, but don't be so sure. There's a good chance you're operating inside a sales silo, not building a truly collaborative team across your whole company. The more disciplines you bring into the process, the more unlikely (but effective!) solutions the team can come up with.
Sanders explains his seven-step Dealstorming process and shows how it has helped drive results for companies as diverse as Yahoo!, CareerBuilder, Regus, and Condé Nast. You'll learn how to get the right team on board for a new dealstorm, relative to the size of the sales opportunity and its degree of difficulty. The key is adding people from non-sales areas of your company, making them collaborators early in the process. That will help them own the execution and delivery after the deal is done.
The book includes real world examples from major companies like Oracle and Skillsoft, along with problem finding exercises, innovation templates, and implementation strategies you can apply to your unique situation. It's based on Sanders' many years as a sales executive and consultant, personally leading dozens of sales collaboration projects. It also features the results of interviews with nearly two hundred B2B sales leaders at companies such as LinkedIn, Altera and Novell.
The strategies laid out in Dealstorming have led to a stunning 70% average closing ratio for teams across all major industries, leading to game-changing deals and long-term B2B relationships. Now you can learn how to make dealstorming work for you.
As a B2B sales leader, you know that by Murphy’s Law, despite your team's best efforts, some deals will inevitably get stuck or key relationships will go sour. And too often, it's the most important ones—the last thing you need when millions of dollars are on the line.
"Dealstorming" is Tim Sanders’s term for a structured, scalable, repeatable process that can break through any sales deadlock. He calls it “a Swiss Army knife for today’s toughest sales challenges.” It fixes the broken parts of the brainstorming process and reinvigorates account management for today's increasingly complicated sales environment.
Dealstorming drives sales innovation by combining the wisdom and creativity of everyone who has a stake in the sale. You may think you are applying teamwork to your challenges, but don't be so sure. There's a good chance you're operating inside a sales silo, not building a truly collaborative team across your whole company. The more disciplines you bring into the process, the more unlikely (but effective!) solutions the team can come up with.
Sanders explains his seven-step Dealstorming process and shows how it has helped drive results for companies as diverse as Yahoo!, CareerBuilder, Regus, and Condé Nast. You'll learn how to get the right team on board for a new dealstorm, relative to the size of the sales opportunity and its degree of difficulty. The key is adding people from non-sales areas of your company, making them collaborators early in the process. That will help them own the execution and delivery after the deal is done.
The book includes real world examples from major companies like Oracle and Skillsoft, along with problem finding exercises, innovation templates, and implementation strategies you can apply to your unique situation. It's based on Sanders' many years as a sales executive and consultant, personally leading dozens of sales collaboration projects. It also features the results of interviews with nearly two hundred B2B sales leaders at companies such as LinkedIn, Altera and Novell.
The strategies laid out in Dealstorming have led to a stunning 70% average closing ratio for teams across all major industries, leading to game-changing deals and long-term B2B relationships. Now you can learn how to make dealstorming work for you.
- GenresBusiness
256 pages, Hardcover
First published January 12, 2016
22 people are currently reading
203 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 7 of 7 reviews
April 28, 2019
This book dives into what to do when an existing client or potential new client wavers during the sales process.
Sanders begins by framing every sale as having four stages: Contact > Conceive > Convince > Contract. The larger the deal, the more it can get stuck at one of these stages. To get it unstuck, he advocates assembling people from far afield into a team that 'dealstorms' to find a solution to the problem. They can be outside the sales department and even outside of the company - whatever it takes to improve a seller's likelihood of getting the buyer to say Yes.
He then walks through the seven steps of the dealstorm process, which is superior to brainstorming for a sales-related task. There are a finite number of things a company gets wrong in formulating a pitch, and a finite amount of resources to throw at the solution. It's expensive to do a Dealstorm, so the tight scope in the seven steps keeps everyone's eye on the prize.
As for why it gets just 3 stars...I work in a small business, and this book is clearly aimed at large enterprises. Also, some of the things Sanders spells out for sales leaders shouldn't need to be spelt out. Topics like how to set up a meeting room and make eveyone feel included could have been left out; they won't be news to anyone with any Emotional Intelligence.
Sanders begins by framing every sale as having four stages: Contact > Conceive > Convince > Contract. The larger the deal, the more it can get stuck at one of these stages. To get it unstuck, he advocates assembling people from far afield into a team that 'dealstorms' to find a solution to the problem. They can be outside the sales department and even outside of the company - whatever it takes to improve a seller's likelihood of getting the buyer to say Yes.
He then walks through the seven steps of the dealstorm process, which is superior to brainstorming for a sales-related task. There are a finite number of things a company gets wrong in formulating a pitch, and a finite amount of resources to throw at the solution. It's expensive to do a Dealstorm, so the tight scope in the seven steps keeps everyone's eye on the prize.
As for why it gets just 3 stars...I work in a small business, and this book is clearly aimed at large enterprises. Also, some of the things Sanders spells out for sales leaders shouldn't need to be spelt out. Topics like how to set up a meeting room and make eveyone feel included could have been left out; they won't be news to anyone with any Emotional Intelligence.
November 15, 2025
As a marketer and brand person, I’ve always wanted to truly understand sales, not just from the outside, but from the inside. So I picked up Dealstorming by Tim Sanders from the library shelf, and honestly, it surprised me in a good way.
The book gave me a lot of fresh insights: the full sales process, the importance of involving the right stakeholders, how sales has evolved, and most importantly, the reminder that sales is actually a team sport. I really love that perspective.
One tip from the “workshop” approach in the book that I found especially useful (and honestly applicable beyond sales) is creating a space for people who think differently. Instead of shutting down ideas, label it as “park it first” so every voice is still heard, without derailing the flow. Simple but powerful.
A good read if you want to understand how sales really works, especially from a collaboration point of view. #wulsread
The book gave me a lot of fresh insights: the full sales process, the importance of involving the right stakeholders, how sales has evolved, and most importantly, the reminder that sales is actually a team sport. I really love that perspective.
One tip from the “workshop” approach in the book that I found especially useful (and honestly applicable beyond sales) is creating a space for people who think differently. Instead of shutting down ideas, label it as “park it first” so every voice is still heard, without derailing the flow. Simple but powerful.
A good read if you want to understand how sales really works, especially from a collaboration point of view. #wulsread
March 4, 2019
Provides some useful information as to how to approach a B2B large sales project. At times, the advice seems a bit too common sense or antiquated. The writer is a former CEO B2B sales executive, and we all know how Yahoo turned out.
March 4, 2017
More style than substance; worth a skim but imho this a good article spun out to inordinate lengths.
October 13, 2017
Has some golden nuggets in the midst of it. Worth to read at least once.
January 30, 2016
I've known and loved Tim Sanders and Tim Sanders' work for a long time now, and a new book by him is an event in my world. Dealstorming is no exception -- a thoughtful description of a method to win those big multi-party, B2B sales that take teams of people, months of effort, and millions of dollars. They're worth getting right, and Tim shows you how to do it. Highly recommended for anyone involved in high-level sales.
March 7, 2016
First book I've seen on what has to happen backstage--within the seller's company--to close big, complex, winner-take-all sales.
Displaying 1 - 7 of 7 reviews