Typographic Design: Form and Communication

by Rob Carter, Ben Day, Philip B. Meggs

Includes 80 full-color pages addressing the important issue of color in typographic design.
* New case studies showcase design for Web sites, CD-ROMs, and environmental graphics in addition to the existing case studies which detail examples of visual identification systems, book and magazine design, film and video text, and wayfinding graphics, along with outlines for analysis and solutions.
* Revised technology section emphasizes current digital type technology.
* Five new typefaces are included in the type specimens chapter.
* New information is included on legibility and the Internet.

Genres: Design, Art, Art Design, Nonfiction, Reference, Academic, Collections

320 pages, Paperback

First published January 1, 1993

About the author

Rob Carter (born 1949) is an American professor of typography and graphic design at Virginia Commonwealth University.

Reviews

[Marcia · Rating 4 out of 5]

I was intrigued by the film "Helvetica" and decided to try one of MIT's free online courses http://tiny.cc/a4Xr0 "Fundamentals of Computational Media Design." This is the textbook. It's fascinating.

[Elizabeth · Rating 4 out of 5]

I'm finding this to be really fascinating. It goes into depth no other typography 'manual' I've read has.

[Kn0thing · Rating 5 out of 5]

A classic to be read and re-read. If you like this and are interested in the larger scope of graphic design, look for Megg's History of Graphic Design - the granddaddy textbook of graphic design.

[Dana · Rating 4 out of 5]

I bought this book for a class on typography in college. It gives all the basic rules and information about typography which is very helpful for graphic designers or anyone else who wants to learn more about typography. Great book for reference!

[Hau Tran]

A much more in-depth look at typography. Currently reading, so I will have a better idea of how I like it when I finish it.

[Maggies Daisy · Rating 4 out of 5]

Thought it was a very informative book on Typography.

[Marius Černuševičius · Rating 5 out of 5]

The book is worth revisit and its plenty of useful information about typography.

[Collin · Rating 5 out of 5]

This book changed my life.