I will never do network marketing. That is what Joe Occhiogrosso firmly said to one of his good friends and business mentors who insisted he take a look at a business opportunity. When Joe realized it was network marketing, he gave his patented I will NEVER do network marketing! For over a decade Joe was a highly successful institutional currency trader and broker on Wall Street, quickly climbing the corporate ladder at some of the largest banks in the world. Timing is everything, and when Joe finally took a serious look at network marketing, comparing the financial and legal risks of a traditional business to that of a serious home-based residual model, something finally clicked. He was introduced to another opportunity, but this time, he dove in and built big, becoming one of the first people in the network marketing profession to establish a six-figure monthly residual income in less than one year.
This is an excellent book if you want to bolster your belief in network marketing. It is a quick read, told through stories about professionals exploring this business model, without mentioning brands or products. What sets this book apart is that instead of focusing on a rags-to-riches story, it discusses how network marketing is also a viable choice for professionals who are successful in their careers and looking for more time freedom. Highly recommended!
Me gustó bastante. Se lo recomiendo a cualquiera que esté en la profesión de mercadeo en red y que esté dudando si vale la pena. / I really liked it. Recommended for anyone who is involved in the network marketing profession and is still doubting whether it's wort it or not.