Hack E-mail: Email Outreach and Marketing Ideas Based on Sales Psychology

by Danny Flood

Claim Your Competitive Edge - Become an Unstoppable Force with Email! If you’re looking for marketing ideas based on real sales psychology to bring your business or brand to the light, then this is the book for you. In "Hack E-mail," I share my best strategies for turning your email outreach into a marketing weapon. From my email marketing campaigns I've been able 1) Book between 40-50 podcast and radio interviews across the world, promoting my first book ("Buy Your Own Island) to a best-seller 2) Build an extensive network of mentors and affiliate partners 3) Increase my blog traffic by 400% in a one month period (from 4,262 to 16,688) 4) Connect with influential people 5) Pick up new coaching and freelance clients Email Outreach is Powerful and Effective Before I began to use these techniques for my own brand, I honed them in campaigns for clients. From fashion companies in Toronto to skin care lines in Malta, business owners have paid me thousands to generate tonnes of leads and users for their business through cold e-mail. This stuff works. The best part is, the things I've done with e-mail, anyone can do! In this book, I lay out everything I've learned, and share my best strategies and most valuable techniques to get a response from someone and finally get the results you seek. Everything is backed by real sales psychology and persuasion Among other things, you will - How to create positive NLP "anchors" in your e-mails - so that people welcome correspondence from you (pages 26 - 27) - 7 mistakes of horrible e-mail outreach and how to fix them (page 18) - How to name drop your way to the top (page 31) - How to occupy the moral high ground, and enchant people with your story (pages 28 - 30) - What to do if someone doesn't respond - and get a response 90% of the time - How to send follow-ups automatically - and "drip feed" your email outreach (page 39) - How to conduct professional CRM campaigns within Gmail (chapter five) - The "Hidden in Plain Sight" technique to find the top people in any niche, and discover their address - Plus other unconventional, but effective email marketing techniques Plus, in this book I've included more than two dozen apps and powerful resources to make your e-mails more effective, efficient, more personable, and more powerful. Are you ready to learn some powerful email outreach techniques and become an unstoppable force? Hope you enjoy the book. *Note that page numbers are from the PDF edition of the book, and may appear at different locations in your Kindle. e-mail marketing, email outreach, sales psychology, marketing ideas, innovation, inspiration

Genres: Business

95 pages, Kindle Edition

First published June 10, 2015

Reviews

[Starfire · Rating 3 out of 5]

OK, this had a few useful tips in it (eg proofread your emails before sending, talk about your reader more than you talk about yourself, use an appropriate tone of voice for your reader, and if you're going to make a request, make it clearly and concisely.)

But mostly, it felt like generic internet marketing dudebro advice, with several suggestions that are guaranteed to make me delete an email unopened. I'd honestly forgotten this sector of the interwebs existed, and I don't feel like I've lost anything through not staying connected to it.

On the plus side, it was super short, so I got through it in the better part of an hour. (Also, I'm pretty sure that Gmail now does most of the things he raves about Streak doing now in its native interface.)

[Rob Malone · Rating 5 out of 5]

Best outreach email workflow book I've read

Dan does a great job of outlining a workflow for cold email outreach. Knowing how to write attention getting subject lines and copy that will get replies is vert important but Dan continues where most authors stop, he explains how to set up a systematic workflow.

There's no magic formula or silver bullet here. It's just good, sound and fundamental practices that will get you results if you consistently implement.

[Andrew · Rating 5 out of 5]

Didn’t expect to love it, but I did!

Super easy read with actionable steps and tools to make it happen. The email language strategies are great and there’s a lot of good stuff here for the budding entrepreneur who may/may not have a solid followup system in place.

[Karen Whooley · Rating 4 out of 5]

Some really good tips on working with email