Greg Heffley survived the school dance in the previous book, but his romantic issues are only becoming more complicated. He hardly believes it when his best friend Rowley gets a girlfriend, Abigail. The time Rowley used to spend walking to school with Greg or doing his homework for him now belongs to Abigail, and Greg is irked. Why does Rowley do whatever she wants him to, instead of obeying Greg? It hardly seems fair. With Rowley losing interest in their friendship by the day, Greg has no real friends, and being alone at school is depressing. How can he attract a friend to take Rowley's place?
Seeing how glum Greg is, his mother takes him shopping for cool clothes and sneakers, but striding into school in smooth new duds doesn't work out as he envisioned. He tries making friends with Fregley, but that boy is as weird as he is in the first Diary of a Wimpy Kid book, and Greg fights the impulse to dump him. Fregley can be reformed into a cool friend, Greg insists to himself, but it turns out Fregley has a few freakish talents that make him too cool for Greg. Stuck in the doldrums, Greg finds a Magic 8 Ball under his brother Rodrick's bed, and pounces on the chance to have a disinterested authority direct his life. The Magic 8 Ball does a decent job telling Greg what to do at first, but then gets him in trouble by advising him to ignore school assignments, and now Greg might not graduate to the next grade. How did everything go wrong?
Subplots abound, usually more than one going on simultaneously. Greg's extended family is at odds over a diamond wedding ring that belonged to his great-grandmother (Meemaw). The ring went missing after she passed away, and unvoiced accusations of theft simmer. Greg is harassed by bullies en route to school, and has a run-in with kids who run a business to help students cheat. He finds an area in his mother's closet where she keeps her parenting books and a few secret "weapons" to handle the kids, but Greg doesn't want to let on that he found it. Listening to the Magic 8 Ball digs him into deeper trouble, and he's still irritated by Rowley and Abigail mooning around school like they have nothing better to do than stare into each other's eyes. Not all is as lousy as it seems, though, and things might revert almost to normal if Greg waits for events to come full circle. The scene neatly reloads for the next novel in the series.
Jeff Kinney writes two things exceptionally well: humor (the Diary of a Wimpy Kid books are as funny as anything by Christopher Paul Curtis or Barbara Park), and cultural commentary. Greg's critiques are hilarious and spot-on without sounding too clever for a kid. Hard Luck joins The Ugly Truth and Cabin Fever among the top books in the series for their insight into people. For instance, Greg's mother's advice to him rarely turns out well. "I think her heart is in the right place, but the advice she gives me would NEVER work with kids my age. For example, Mom said that if I'm just really nice to everyone I meet, then word will spread and I'll become the most popular kid at school in no time." If only people were that way. Greg knows popularity is less a reflection of internal purity than external attractiveness; sadly, niceness is frequently overlooked.
"Usually, I find poop as funny as the next guy, but that's when someone ELSE steps in it."
—Hard Luck, P. 70
Whether it's Rowley's new girlfriend or becoming a Yearbook Club member, Greg sees everything as being about himself, and this aggravates others. When his grand plans go wrong, he resents his friends or family instead of accepting responsibility. This is what drives him to the Magic 8 Ball. "See, what I NEED is something that actually TELLS me what to do, so I don't have to guess. Up to this point, I've been making all my own decisions, and I'm not super happy with the results." Greg can't see that those poor results are because everything he does is to please himself at the expense of others. It's a flaw he isn't likely to grow out of in this series, but we enjoy Greg for what he is: a smart, funny kid with a me-first bent. And we love reading about him.
Hard Luck is an excellent bounceback from The Third Wheel. In my opinion it's one of the best Diary of a Wimpy Kid books. Partway through I wondered if I might end up rating it three stars, and though I decided on two and a half, Hard Luck is a comedically effective novel with real literary oomph. Jeff Kinney has the talent of a good standup comedian, and this series is one of the more enjoyable for young audiences. Well done, Mr. Kinney.