The book reads like a fast-paced start-up journal. Mart Laar as Estonia's first prime minister after re-gaining independence is the startup CEO, who builds the organization, is constantly stressed for funding and resources, prioritizes development ideas, and travels around selling and promoting their idea. Like in a startup, lack of funds makes one creative. For example, before elections Laar & co. send forged forecasts to media to give their new party more credibility. Laar's product is a "Little country that could" - a small, agile nation that is willing to take drastic measures to make the leap from a backwards communist province to a serious western player.
To Laar, being part of the west is about freedom and capitalism. I don't think he mentions e.g. happiness or social responsibility at all in the whole book. Environment is mentioned: free markets made companies cut spending and waste and thus benefited the environment. Of course, the challenges were numerous: soviet corruption and tax-avoidance, dysfunctional markets, obsolete industry, internal rivalry (e.g. inside the defence forces), instability and organized crime, Russian army bases, ... Estonia did not get a fresh start but a "new" start with a lot of historical weight.
Laar manages by numbers. Estonia has been remarkable success in many (economic) fronts but has it been worth the effort? Was it the best way forward or would a softer, more human approach worked better? Laar makes the case that it was about survival as an independent country, and that fixing the effects of 50 years of Soviet rule needed dramatic action. Mart Laar admires Margaret Thatcher and reads Milton Friedman. It would be interesting to analyze and compare with other ex-soviet countries.
Mart Laar is supposedly a historian by education, but this book is far from an objective historical study. Laar lists his government's achievements but - in a true startup style - doesn't give much thought to failures. He weaves a compelling story of how and why things happened but doesn't much analyze the externalities or the role of chance. This book is a fairy tale from one person's point of view, based on true events.
Laar avoids name-dropping. He met many interesting world leaders but doesn't really say much about the personalities. Actually, he doesn't say much about any personality. Everything is about action, not feeling.
An interesting read to anyone interested in political history, and especially those interested in Estonia. After reading, I have new curiosity towards Estonia and its future. Laar is still marketing his fatherland successfully.