Start Your Own Specialty Food Business: Your Step-By-Step Startup Guide to Success

by The Staff of Entrepreneur Media, Inc, Cheryl Kimball

Bring Your Fresh Ideas to Market and Profit
Fueled by growing consumer demand for new tastes, cleaner ingredients, health benefits, and more convenient ways to shop and eat, the business of specialty food is taking off at full speed. This step-by-step guide arms entrepreneurial foodies like yourself with an industry overview of market trends, useful research for your marketing plan, and insight from practicing specialty food business owners. Determine your key growth drivers, opportunities, and how you can differentiate from other food businesses.

Discover how
Plus, get valuable resource lists, sample business plans, checklists, and worksheets

Genres: Business

162 pages, Paperback

First published February 9, 2016

Reviews

[Rachel · Rating 2 out of 5]

literally almost no information about food businesses. I was looking for distinctions between Department of Agriculture versus FDA laws, general code guidance to opening commercial spaces, etc. but there is NOTHING of that sort here. This was just copy and pasted from a publishers template that could have had any other type of business slapped on the front- very introductory generalized information only helpful possibly to someone in the idea stage, not an actual business.

[Darren · Rating 4 out of 5]

This is a clearly a specialist book, aimed at helping people jump on a trend to set up their own speciality food business. There is growing demand for locally produced, specialist food and drink products and a book like this may help spark an idea and help actualise its development.

Clearly this is written with a U.S. audience in mind, although a lot of the advice will still be the same regardless of where you are in the world. It is just that you may need to check the legal and regulatory side of things by yourself. In any case, the book gives a quite sensible, calm and focussed look at the various steps involved in setting up a speciality food business, without resort to hyperbole, so you clearly understand it is not an easy undertaking but it can potentially be a worthwhile one.

Despite being a focussed, specialist read it managed to hit the right spot and get this reviewer thinking or daydreaming. Now, there is no way that one will knowingly set up a specialist food business but never say never… The regulatory climate local to this reviewer is not overly welcoming towards the smaller guy having a go, yet things are changing and many are already setting out and trying to carve a niche for themselves in an otherwise large sea of mediocrity delivered by the major chains and the big brands.

Even if you have a vague idea, this book could help you stress-test your thoughts. Its low price would be a good investment and it may save your sanity and finances if you don’t go forward with a half-baked plan. If you are still convinced that there is a market waiting for you, then the book’s advice will be golden and pay for itself many times over in a blink of an eye.

It could even be a good read for the curious, general reader; providing a little insight to a sector that many think is easy (it is just cooking, right?) but in reality it can be very challenging, frustrating and features a lot of hard work.

[Prasanna · Rating 4 out of 5]

Start Your Own Specialty Food Business is a basic reference guide for anyone in the food industry who wants to go their own way. The book is a starting point that will give you the basics and point you to the advanced resources that you need to set up and run your specialty food business. ~ http://bookreviews.infoversant.com/st...

[Marjorie · Rating 2 out of 5]

It's not a terrible book, but there is a lot of fluff and very little real content. I don't feel I was learning anything I hadn't already picked up elsewhere so I put it down, but ymmv.