Graham Speechley reveals how to use LinkedIn™ to the best effect for you and your contacts. And in this eBook, he takes you through the process one step at a time.Because of the global influence of the Internet, people have returned to the old way of socialising and spreading news – through recommendation and word of mouth. And although it has resurrected in a more virtual and digital package, it’s still basically the same. And through the web, we are crossing boundaries.In this eBook you will to work out the main goal of your LinkedIn™ strategyThe real purpose of your LinkedIn™ headline and how to craft one that worksOdd behaviours that repel more connections than they attractWhy you should take careful control of your numbers of connectionsSome simple tools to measure the return on your investment in LinkedIn™The new LinkedIn™ feature you should definitely useAnd many more.