The Marketing Blueprint: Lessons to Market & Sell Anything

by Jules Marcoux

Are you an entrepreneur, marketing director or CEO looking to take your brand to the next level, without spending millions of dollars? Are you a marketer, working for yourself, or a brand, and want to improve your skills to get better results? Are you a marketing student that wants a competitive edge over his or her peers? Or, are you someone who simply wants to improve their personal brand, in order to obtain better job opportunities? Forget the old marketing textbooks that spew endless theories at you, without tangible examples to use them in. Whether your goal is to grow one of your side projects into a marketable business, to improve the revenues of your current brand, or to better the brand of the company you work for, The Marketing Blueprint is what you need. This step-by-step guide compiles all essential marketing strategies, such • How to market, from forming marketing strategies, to business development, to improving your selling skills• How to become a more efficient marketer, by understanding and using leverage effectively• How to market yourself and your brand's people, to ensure better business opportunities• How to create brands and products that make people talk and stay relevant for yearsTo top it all off, this book has more than 30 lessons of practical content that you can use right away in your business.Longer hours and bigger textbooks aren't the answer to your success. By being the smartest marketer around, you can ensure you will grow your business' revenues.That’s exactly what The Marketing Blueprint is all about.

Genres: Business, Entrepreneurship, Nonfiction

190 pages, Kindle Edition

First published June 24, 2015

Reviews

[Joe · Rating 1 out of 5]

This book is utter garbage. Do not purchase this. There are many PAID and FAKE REVIEWS floating around giving this 4 and 5 stars. They are NONSENSE.

This is nothing more than a mishmash of poorly cobbled together bits and pieces stolen from Seth Godin, Tom Peters, and Martin Lindstrom. Rather than adding anything to what these authors have contributed, complete sections of their works have been rephrased and presented as the author's own.

Scam instagram accounts (operated by clickfarms in Bangladesh, Pakistan and India) have been promoting the book non-stop. @thinkgrowprosper and anything with the ludicrous hashtag, #millionaire.

It's annoying to think that some cheesy, rehashed, unoriginal, uninspiring, poor quality writing ends up selling more than three copies.

Ludicrous. If there had been an option for zero stars, this would have received it.

Once again, this is UTTER GARBAGE.

DO NOT BUY!!!!

[r · Rating 3 out of 5]

"Businesses, marketing managers, and sales directors who have been around for awhile should let go of their old ‘funnel’ mentality. The best way to see the environment now is as a marketing ‘cloud.’ Once customers buy from you, they retreat into the cloud. Your goal is to have them come back out."

[SpookySoto · Rating 2 out of 5]

2.5/5

This book was ok. It has the very basic principles of marketing explained in a down to earth way, but to me it read more like a self help book and I didn't like the author's voice. It was an easy and quick read though.

It's supposed to be a blueprint but, although it has some good tips, to me, lacks depth. If you read it and don't know anything about marketing in practice, it may seem to you that it is the easiest thing in the world and that you can achieve success effortlessly. That is just not true.

I think it's a good read if you are an entrepreneur and want to know a bit about marketing yourself or your brand, but I recommend to read something that goes more in depth in the subject after this. If you, like me, already have a marketing experience, you'll be reminded of some useful tips but I doubt you'll find something remarkable or memorable in here.

[Talal · Rating 4 out of 5]

Interesting book

I liked reading the book it is easy to follow and to the point, I recommended the book for my friends

[Miles Kemp · Rating 4 out of 5]

"The Marketing Blueprint: Lessons to Market & Sell Anything" might be an older publication, but its pages are packed with timeless wisdom and practical examples from big companies on how to clarify messaging and distinguish a brand within its category. The book offers a deep dive into the strategies that have propelled these companies to the forefront of their industries, providing readers with a clear blueprint on crafting compelling marketing narratives. Despite its age, the lessons contained within are as relevant today as they were at the time of writing, making it an invaluable resource for marketers seeking to refine their approach and achieve standout success. Its rich collection of case studies serves as a testament to the power of clear, concise marketing, and the importance of a well-defined brand message.

[Amin Ben Saad · Rating 3 out of 5]

a quick and easy intro to marketing. Not bad.

[Kausar Hamid Jawad · Rating 5 out of 5]

Really enjoyed the book. Very precise, on point and easy to read. There are also many case studies in this book that makes it quite interesting and insightful.

[JJ Cárdenas · Rating 4 out of 5]

“When you’re afraid of going forward, you fall. By advancing, you constantly prevent the worst thing that could happen: falling. You might fail, but look at it this way. A cyclist and someone, who is terrified of biking, have an accident. The cyclist will know why he fell, and will make sure it doesn’t happen again; he will continue biking, however. The other person will make sure it doesn’t happen by never biking again. I had an acquaintance tell me something that still sticks with me now: doubt will get you out of action, and action will get you out of doubts. Success is waiting for you. Stop overthinking it, and move forward like it’s the Tour de France. You won’t be doubting yourself again.”

[Isaac Handsor · Rating 5 out of 5]

It read like the best conversation with a person I've ever had!

I'm in my first year of marketing and advertising at St. Clair College. I was looking for more information about marketing since I unfortunately don't learn enough from my program. I can say with certainty that this is the best recourse I've read so far.

This is worthy of a physical buy to keep on my shelf and re-read. I recommend it to all of my classmates.

[Heiko · Rating 2 out of 5]

Since there are no really new ideas and the content stays mainly on the surface, the book could be of interest for beginners with little experience. The main weakness is that there is no real structure and similar points pop up in several places. It could be improved and easier to read with a real structure of the content. Since it is easy to read it might be a good first introduction.

[Dylan Kennedy · Rating 5 out of 5]

I personally loved the book. It provided insight on how to access a market and what strategies to use. While reading the book it opened my eyes to a whole new market and therefore created a spark of inspiration. What truly is astonishing about this book is that he is easy to understand with any level of knowledge because it outlines an entire guide on how to "play" with the market.

[Daniel Velasquez · Rating 4 out of 5]

The book is very easy to read, its divided into 30 or so chapters and each present a different point. Im not sure I would call it the blue print of marketing, since some of the points are not very developed which is understandable being that the author is only 22, but it gives a good overlook of marketing and the marketers mindset.

[Melissa · Rating 1 out of 5]

Does not feature actual examples of techniques, but glossy flowery words that can trick the reader into thinking they are learning something. Has some useful ideas like others have said, but these ideas are clearly taken from other materials and compiled here. Physical copy has typos.

[Wolé Ogounchi · Rating 4 out of 5]

A book I really appreciate for all the explanation made by the author on different kind of marketing concept and very simply demonstrate strategies to built and sell product and create customer faithfulness.

[Will Finn]

I got the Kindle version of this. It was poorly written (with grammar and spelling mistakes galore) and was basically another routine compendium of motivational anecdotes of the most mundane and obvious kind. I can't recommend it.

[Miquel Vall · Rating 3 out of 5]

This is a nice book and easy to read, a little bit short but with great examples of theories.

I think it's a good book for beginners in Marketing like me.

[Kortney Peagram · Rating 5 out of 5]

Excellent read

Great read to rethink my business marketing strategy. Oh every entrepreneur should read this book. So enlightened and I added more strategies to build my business

[Aleksandra Gudelj · Rating 3 out of 5]

It's interesting , but nothing revolutionary .

[Murilo Ruy · Rating 4 out of 5]

Great book for those who are looking for an introduction book to marketing. Very concise and summarized.