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Direct Mail Formats: A Strategic Approach to Format Selection

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Which pulls better - a letter package or a self-mailer? Everyone wants to know what direct mail format is best for them. Personal preferences aside, there is a strategic process to this decision. In this eBook, we explore 11 different direct mail formats and the reasons why each format is used for different applications.

64 pages, Kindle Edition

First published October 18, 2014

About the author

Bob McCarthy

17 books

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