The design Of Things To Come: How Ordinary People Create Extraordinary Products

by Craig M. Vogel, Jonathan M. Cagan, Peter Boatwright

The iPod is a harbinger of a revolution in product innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair, Swiffer's mops, OXO's potato peelers, Adidas' intelligent shoes, the new Ford F-150 pickup truck, and many other winning innovations. Meet the innovators, learning how they inspire and motivate their people, as they shepherd their visions through corporate bureaucracy to profitable reality. The authors deconstruct the entire process of design innovation, showing how it really works, and how today's smartest companies are innovating more effectively than ever before.

Genres: Design

237 pages, Hardcover

First published June 1, 2005

Reviews

[Derrick Trimble · Rating 2 out of 5]

The title infers that this book is about how ordinary people create extraordinary products. Unfortunately, I did not see the ordinary among the stories or examples. Certainly there were examples of corporate and individual innovation, but the overall feel of the book is one of a college (Wheaton School of Business) text book.

The authors strongly urge the reader to read the first three chapters and not to skip ahead. Herein lies my problem, I thought the first three chapters were incredibly dull. I was looking for a projection on the industry of design and dialog about the characteristics of future innovators. What I found was a rehash of known phenomena like J.K. Rowling’s Harry Potter series.

The bright spots of the book are in the “Design for Desire” chapter. Dialog regarding the Experience and Fantasy Economies was particularly insightful….albeit known theories. The epilogue is also useful.

[Leader Summaries · Rating 5 out of 5]

Desde Leader Summaries recomendamos la lectura del libro El diseño de los productos que vienen, de Craig M. Vogel y Jonathan Cagan y Peter Boatwright.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: innovación, innovación, desarrollo y cambio.
En el siguiente enlace tienes el resumen del libro El diseño de los productos que vienen, Un estudio sobre el auténtico valor de la innovación y cómo conseguirla: El diseño de los productos que vienen

[Bill Mcconnell · Rating 2 out of 5]

I might browse another chapter or two but this book sure starts out on a dull note. The layout and graphic design is your first clue.