Mattel: 70 Years of Innovation and Play

by Assouline (Compiler)

Celebrating the spectacular history of Mattel, this volume brings together archival images from the company’s early years and expresses the joy and energy of all the toys since its founding, a fantastic tribute to the happiness of childhood and the enduring memories of life’s best moments. Readers of all ages will delight in rediscovering their favorite toys and learning the stories behind them.

208 pages, Hardcover

First published October 13, 2015